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Marketing news

Eight specialist agencies form 'we are BOB'

6 Mar 2014 09:02
A new collaborative agency, we are BOB, has launched to offer clients independent specialists that collaborate rather than compete against each other to deliver better business results than the conventional lead agency model.
BOB stands for Best of Breed, a super collaboration, formed out of specialists, from all disciplines, founded by entrepreneur Regard Goussard.

Regard Goussard
Regard Goussard
Independent specialists collaborating

At present, this consists of eight specialist agencies - Mercury 1, Comsound Marketing, The Greenhouse, Omni studio, Positive Dialogue Communications, Tonic Print Procurement and Colourworks.

"Together, we are inspired by this idea of independent specialists collaborating to create incredible success stories. Born partly out of the frustration with the current restrictive agency proposition and big idea mindset, we have created this solution. To do this we went to the market and we have sourced what we believe to be the Best of Breed independent specialist agencies in South Africa. Although there are now only eight, we are growing and you can find us all under one roof in Woodstock in Cape Town," says Goussard.

Traditional lead agencies that can resource a collaborative approach are expensive and are usually agencies with global offices. This offering has passionate employees and owner entrepreneurs, with likeminded desires, that will deliver best possible solution to client needs.

Eight specialist agencies form 'we are BOB'
    • Brand, communication, retail and commercial strategies
    • Brand and product research
    • Holistic TTL communications & integrated campaign developments
    • Long term and solutions focussed brand planning and implementation
    • Digital & mobile communications including social media development & media buying
    • PR campaigns & reputation management
    • Activations, events, conferences, pop ups & guerrilla marketing
    • Trend analysis and innovation teams
"The single biggest benefit is that your brief is within one agency and you only pay for the services that you use. Until now the reality that we have been faced with is that many clients had to deal with a generalist approach within an agency, or deal out a fortune," concludes Goussard.

For more information, go to
OK, sounds like a good idea. Can you tell who will do the media buying or are you going to leave that up to the client ?
Posted on 7 Mar 2014 10:08
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