Increasingly companies are looking at tapping into the low-income market to grow their market share, but finding it extremely challenging. What are the secrets to success?
In order to cater for the low-income consumer, it's crucial to understand their unique needs, wants, aspirations and environments. Companies must be innovative in their approach, realise the importance of creative business models and customise their existing models, products, distribution and processes.
The 'Marketing to Low-Income Consumers' Conference and Workshop will bring you everything you need to understand the realities of low-income consumers, and the best ways to engage with these consumers and be successful in this market. Attend this ground-breaking event on 9 - 10 April 2014!
ADDED VALUE! PRE-CONFERENCE WORKSHOP: 8 April 2014
SUCCESSFUL STRATEGIES FOR LOW-INCOME MARKETS - Reinventing your business model to succeed at the BoP Facilitated by Dr Tashmia Ismail
Across developing economies, managers are racing to grow top line by tapping into the market potential of 4 billion underserved, low-income consumers, also referred to as the Base of Pyramid market or the next billion. However, many firms underestimate the innovation required to operate successfully in this market and burn their fingers on first-generation attempts by applying traditional business models and approaches.
This one-day workshop will encourage disruptive thinking, test your team's assumptions and expose you to best practice models through cases and discussion. Key theoretical concepts, case studies and interactive sessions will provide a platform for participants to examine and debate firm strategies and innovation from a broad array of sectors in low-income markets.
PS: Only limited number of seats available for this workshop - BOOK NOW!
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