Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels.
Never before have there been so many channels open to direct marketers. That's why the Integrated & Direct Marketing Conference has an agenda that covers nine of the most vital issues when it comes to marketing your company in 2014:
Acquisition and Lead Generation
Social and Content Marketing
CRM, Engagement and Loyalty
Data and Analytics
Real-time Automated Marketing
We'll give you the industry insight, backed by real case studies, into each one of these topics, so you'll be fully-equipped to draft an integrated marketing plan that will drive your brand and company forward in 2014.
SOME OF THE PROGRAMME HIGHLIGHTS:
Direct Marketing Conference:
Direct integrated marketing: Critical issues, trends and imperatives for 2014 and beyond
Andrew Ambrogioni, Owner, Action Ambro's and Marketing and Advertising Consultant
The future: Immersive marketing?
Andre Hubner, MD of Boomtown
The resurrection of direct mail
Michelle Perrow: Strategic Director at Lesoba Difference
Unlock exponential Search Performance with big data
Ryan Sauer: Director of SOC: Online marketing Professional, lecturer at AAA and consultant
Why top brands are going social for lead generation
Amanda Sevasti Fairweather: Head of Social Media at NATIVE VM
Discover how to attract quality customers and quickly grow your business with content
Andisa Ntsubane, Marleting and Communications Director, Microsoft South Africa
From brain to brand: The role of neuroscience in branding
John Laurence, MD Headspace Neuromarketing
The shift to customer-centric marketing
Ian Rheeder, CM (SA) Marketing Consultant and Facilitator, Markitects
The POPI Act: The implications for Direct Marketing
Kevin Dam, Director, DM Kisch
The new competencies for direct marketers
Tracey Clark, Manager Direct Marketing, Standard Bank Group and Assegai Award's 2013 Direct Marketer of the Year
The cutting-edge of mobile: Case studies
Candice Goodman MD of Mobitainment
Social Media case studies: The companies who have made it work and how they did it
Marketing Planning for ROMI (Return On Marketing Investment)
Facilitated by Ian Rheeder, CM (SA), Marketing Consultant and Facilitator, Markitects
Marketers need to understand the financial impact of their marketing plans. Whether you're in a down or upswing economy, return-on-marketing-investment (ROMI) is your ticket to being taken seriously in the boardroom. Take a new look at your integrated marketing communication (IMC) techniques and calculate through research, just how effective your campaign is - before, during and after. Both Business-to-Business (B2B) and FMCG approaches will be covered - so you will walk away with a broad understanding of the two classical promotional frameworks and their ROMI.
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