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Do you know what's really working when it comes to marketing in 2014?

Today's consumers are more connected and demanding than ever before, and expect highly personalised experiences and marketing communication. Marketers need to understand the complex world of big data, and tap into real-time conversations and interactions in order to build engaging and profitable relationships with their customers through multiple channels.
Never before have there been so many channels open to direct marketers. That's why the Integrated & Direct Marketing Conference has an agenda that covers nine of the most vital issues when it comes to marketing your company in 2014:
  • Acquisition and Lead Generation
  • Social and Content Marketing
  • Creative-Production, Branding
  • CRM, Engagement and Loyalty
  • Data and Analytics
  • Mobile Marketing
  • Industry Trends
  • Cross-Channel-Strategies
  • Real-time Automated Marketing
We'll give you the industry insight, backed by real case studies, into each one of these topics, so you'll be fully-equipped to draft an integrated marketing plan that will drive your brand and company forward in 2014.

SOME OF THE PROGRAMME HIGHLIGHTS:

Direct Marketing Conference: 11-13 March 2014
Hyatt Regency Johannesburg, Rosebank
  • Direct integrated marketing: Critical issues, trends and imperatives for 2014 and beyond
    Andrew Ambrogioni, Owner, Action Ambro's and Marketing and Advertising Consultant

  • The future: Immersive marketing?
    Andre Hubner, MD of Boomtown

  • The resurrection of direct mail
    Michelle Perrow: Strategic Director at Lesoba Difference

  • Unlock exponential Search Performance with big data
    Ryan Sauer: Director of SOC: Online marketing Professional, lecturer at AAA and consultant

  • Why top brands are going social for lead generation
    Amanda Sevasti Fairweather: Head of Social Media at NATIVE VM

  • Discover how to attract quality customers and quickly grow your business with content
    Andisa Ntsubane, Marleting and Communications Director, Microsoft South Africa

  • From brain to brand: The role of neuroscience in branding
    John Laurence, MD Headspace Neuromarketing

  • The shift to customer-centric marketing
    Ian Rheeder, CM (SA) Marketing Consultant and Facilitator, Markitects

  • The POPI Act: The implications for Direct Marketing
    Kevin Dam, Director, DM Kisch

  • The new competencies for direct marketers
    Tracey Clark, Manager Direct Marketing, Standard Bank Group and Assegai Award's 2013 Direct Marketer of the Year

  • The cutting-edge of mobile: Case studies
    Candice Goodman MD of Mobitainment

  • Social Media case studies: The companies who have made it work and how they did it
    Caroline Nixon: MD Nixon Consulting, Nixon Trading (Pty) Ltd and Co-founder www.Brandhunter.co.za

  • Big data, big revenue: Why big data is changing the way we market
    Gary Alleman: MD of Master Data Management

    And much more...
View the full programme

ADDED VALUE! Pre-conference workshop - Tuesday, 11 March 2014

Marketing Planning for ROMI (Return On Marketing Investment)
Facilitated by Ian Rheeder, CM (SA), Marketing Consultant and Facilitator, Markitects

Marketers need to understand the financial impact of their marketing plans. Whether you're in a down or upswing economy, return-on-marketing-investment (ROMI) is your ticket to being taken seriously in the boardroom. Take a new look at your integrated marketing communication (IMC) techniques and calculate through research, just how effective your campaign is - before, during and after. Both Business-to-Business (B2B) and FMCG approaches will be covered - so you will walk away with a broad understanding of the two classical promotional frameworks and their ROMI.

View the full brochure and costs

SPECIAL OFFERS:

  • Register three delegates and the fourth delegate attends free of charge!
  • Special discount for registered NPOs and full-time lecturers at universities/colleges/ schools - contact us for more information!

    Register online

    For MORE INFORMATION, contact Pascale Barrow: or 011 706 6009.

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