Feedback

Marketing company news

Loerie galleries sponsored by Digicape

Subscribe to industry newsletters


Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Marketing company news

The importance of strategic marketing plans

No matter what size a business is, it is important to implement some marketing activities in order to make people aware of your organisation. You cannot simply do nothing and expect to be inundated with customers. Similarly, you cannot engage in a very brief and simple campaign and expect to generate a loyal customer base that way.
The importance of strategic marketing plans - Digital Fire
Taking on the commitment

Marketing must be taken on as a long term commitment, not only to build up the brand of a business but also to secure a steady stream of customers and constantly appeal to potential ones. A marketing strategy is a detailed plan of the marketing initiatives that you intend to conduct during a set period of time. Supported by a constant system of evaluation, a marketing strategy will help you to determine areas that you need to focus on more, those you are wasting your time on or which methods work best against certain consumer groups.

Evaluate key points

When putting together a marketing strategy it is important to evaluate some key elements of your business. For instance, you must underpin and clearly define your unique selling point or business mission statement; this may seem a simple task, but defining your statement allows you to see the point from which your marketing will develop and it provides all employees a consistent point of reference when dealing with customers.

Defining your target market

A difficult task when determining your marketing strategy can be defining your target market, but it is imperative that you do this. It is obvious that all businesses want to attract as many customers as possible, however it is naive to label your target market as 'everyone'; the products or services you provide will not appeal to everyone and it is not practical or cost effective to try and target your marketing materials towards so many different kinds of people. You must be selective and choose those consumer groups that will be more likely to be interested in your business.

When you embrace the importance of a strategic marketing plan you will begin to experience the security that a strategic plan will offer and which will guide you and your organisation through both good times and hard times. Now, understanding the importance of a strategic marketing plan will give you the power to control the destiny of your company.

    
 

Digital Fire's press office

Digital Fire
Digital Fire
Digital Fire is an email marketing and digital media specialist based in Cape Town. Digital Fire specializes in full service opt-in email marketing, email data rental, email database management and digital media consultancy. We provide cutting edge digital marketing and advertising solutions for our clients in the South African marketplace and internationally in the United Kingdom, Europe and the United States.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News