Subscribe to industry newsletters

Advertise on Bizcommunity

BizTrends 2018


More trends...

2014: The year of the POPI

The Protection of Personal Information Act was signed into law in November 2013 and 2014 should see some frantic activity as marketers review their privacy policies and rewrite their standard operating procedures for processing customers' personal information. The POPI Act, although signed by the President, will only come into effect on a date to be announced. This gives those who left it very late a chance to get their (POPI) act together. The MMA's Compliance unit would be happy to point MMA members in the right direction, but we would strongly recommend that members seek proper legal advice.
We have negotiated a special discount on attendance fees for forthcoming POPI seminars. Members who wish to make use of this offer can visit and ask for the 15% MMA discount when registering to attend.

Mobile Marketing Association's press office

Mobile Marketing Association
The Mobile Marketing Association (MMA) is the premier global non-profit trade association representing all players in the mobile marketing value chain. With more than 700 member companies globally and 70 members in South Africa.