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A map for marketing in 2014...

Learn about the latest in immersive marketing, social strategy and neuro-marketing, content marketing, cross-channel strategies, real-time automated marketing, mobile and more!
The Integrated & Direct Marketing Conference will provide you with a map for marketing in 2014. It will bring you up-to-date and essential information on the hottest integrated and direct marketing topics.

The Integrated & Direct Marketing Conference is packed with sessions on key best practices and trends. We'll share ideas, innovations and case studies presented by global marketing leaders from some of the SA's top brands.

Taking place on 11-13 March 2014, the programme will give you vital industry insight, backed by real case studies, so you'll be fully-equipped to draft an integrated marketing plan that will drive your brand and company forward in 2014.


  • Direct integrated marketing: Critical issues, trends and imperatives for 2014 and beyond
    Andrew Ambrogioni, Owner, Action Ambro's and Marketing and Advertising Consultant

  • The future: Immersive marketing?
    Andre Hubner, MD of Boomtown

  • The resurrection of direct mail
    Michelle Perrow: Strategic Director at Lesoba Difference

  • Unlock exponential Search Performance with big data
    Ryan Sauer: Director of SOC: Online marketing Professional, lecturer at AAA and consultant

  • Why top brands are going social for lead generation
    Amanda Sevasti Fairweather: Head of Social Media at NATIVE VML

  • From brain to brand: The role of neuroscience in branding
    John Laurence, MD Headspace Neuromarketing

  • The POPI Act: The implications for Direct Marketing
    Kevin Dam, Director, DM Kisch

  • The cutting-edge of mobile: Case studies
    Candice Goodman MD of Mobitainment

  • Social Media case studies: The companies who have made it work and how they did it
    Caroline Nixon: MD Nixon Consulting, Nixon Trading (Pty) Ltd and Co-founder www.Brandhunter.co.za

  • Big data, big revenue: Why big data is changing the way we market
    Gary Alleman: MD of Master Data Management

  • The shift to customer-centric marketing
    Imran Patel, Managing Director, I.E. Business Insight and Strategic Consulting
And much more...

View the full programme and costs.


  • Register three delegates and the fourth delegate attends FREE of charge!
  • Special discount for registered NPOs and full-time lecturers at universities/colleges/ schools - contact us for more information!

    Register online

    For MORE INFORMATION, contact Pascale Barrow: or (011) 706-6009.


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    Knowledge Resources
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