In a collaborative effort with DeskBags, Continental Outdoor Media has donated billboard flex faces to create durable eco-friendly school bags that double as portable desks. In February, the company donated flex faces from 100 super signs and 500 Citilites to this initiative.
"In the words of Madiba, poverty is not an accident and can be removed by the actions of human beings. At the company, we have seen first-hand how the grasp of poverty is influencing the education of our future leaders. In our country alone, there are approximately four million learners that don't have access to school desks and will therefore not receive the education that they deserve," comments Madelain Roscher, MD of DeskBags.
"It is thanks to the actions of companies such as this that the quality of our children's futures is improved. From its substantial billboard donation, we will be able to create approximately 11,000 DeskBags. Lives will be changed with this donation and for that we are very grateful."
The DeskBag allows the child to carry his or her books and stationery, while the flap is reinforced with durable ABB sheeting, that when folded open, allows for instant desk support. The bags are waterproof, reflective and light enough for pre-primary scholars to use and, if looked after well enough, can last a whole school career.
Corporates are invited to sponsor the donation of these bags to schools as part of their CSI strategies. The sponsor's brand is prominently displayed on the desk flap and if a company so chooses, it can request that its own billboards be used for the manufacture. Previously disadvantaged or disabled employees exclusively manufacture DeskBags.
For more, go to www.facebook.com/DeskBags