On the Dot's relationship with KanyeKanye started last year when they (OtD) were sourcing creative 'thank you gifts' for their clients. The Headlines brand makes use of unsold newspapers and creates products rolled from the newsprint. They have trained 22 previously unskilled people in Gauteng on how to make the components, which are then assembled and finished at their factory in Randburg. On the Dot had purchased some stunning photo frames made out of rolled newspaper. "This year we needed conference bags (gift bags) which was something that they did not do, but it made perfect sense to add this to their collection of product designs. On the Dot again supported this great initiative and allowed them to take their time to test designs and come back with a solid product," says Dalene Muller, Commercial Manager - Marketing, On the Dot.
Feedback from the supplier Bianca van Wyngaard, “This project has created many new opportunities for KanyeKanye. The team is really excited as they have seen first-hand how something which is available in shops can be made by themselves.”
Two of the team members are already looking for ways in which they could teach more people in their community (Westbury and Zandspruit) to make the bags. It is the first time that her team came to her on their own accord after a project is delivered, saying; “This is great, can we teach more people in our communities to make this?”
They estimate that with streamlined production, every 15 bags ordered equates to one day’s employment for an intern at KanyeKanye.
They managed to include the whole team in the training process, where they worked together as either two or three people on a section, and then rotated giving everyone the opportunity to gain the full skillset to produce the product while gaining insight in the practical importance of teamwork. “We really appreciate the support from the On the Dot team. With corporate orders like this, our team not only learns proper production line work, but the importance of teamwork had also become apparent very quickly,"
“Using traditional techniques with modern materials, Powered by KanyeKanye - Headlines is proudly South African. With the development of “must have” fashion items, Headlines hopes to excite the world with our home-grown innovation – not just in what we do, but how we go about doing good, whilst doing good business!”
On the Dot is continuously looking for new opportunities for its teams to get involved in CSI activities, as the General Manager, Rika Swart believes that a culture of care is only truly lived if it flows over and touches the communities they operate within. Discovering the wonderful work KanyeKanye does to empower unemployed individuals using the unsold media products OtD distributes every day, it was the obvious decision to support this great initiative. “KanyeKanye inspires all of us to think more creatively about creating opportunities where others would see none, and using the most basic of tasks to embed life skills. It is a privilege to work with them and we look forward to the next creative initiative,” Rika Swart.
On the Dot, South Africa’s largest media supply chain management company, offers distribution solutions for magazines, newspapers, subscriptions, community newspapers, pamphlets and non-media parcels through direct to store, home delivery and informal networks.www.onthedot.co.za