The TVC is reportedly proving popular, with 24,000 hits on YouTube within three days.
Neil Schreuder, Marketing Director, commented, "As a brand we always try and take relatively serious information and communicate it in a cheeky and fresh way. A bulldog chewing up your valuables was a great analogy for inflation eating into consumers' income. Trying to find a bulldog to perform was as difficult as trying to control inflation. Fortunately, Checkers managed to do both!"
