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It's Golden Balls for Erik and Bouffant at the Loerie AwardsErik van Wyk commercials director at Bouffant and Ogilvy have won Gold in the TV category for the BP 2010 campaign titled “SA United”.
According to Executive Producers Melina and Lorraine at Bouffant, “Erik wanted to give these ads the crediblity of real football matches - from the camera language all the way to the supporters he played into the groups portrayed. He also wanted to avoid a heavy-handed humour favouring the layering of the jokes to capitalise on multiple viewings.” Melina McDonald goes on to say, “The agency were fantastic to work with in allowing the creative process to unfold naturally.” www.bouffant.tv
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