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In-store Media company news

Moving Tactics - Innovative South African digital signage solutions

Moving Tactics has been providing clients with leading in-store media and customised digital signage solutions since 1997. Over the years we have constantly developed digital signage technology, building our product range to provide innovative solutions to our clients.
Our Digital Signage solutions are specifically built to meet the challenges of our region, based on bandwidth availability, communication speed, power fluctuations, etc. We have been able to deploy digital signage solutions regardless if they were in a city centre or a regional town, where support is limited, each time adhering to the stringent requirements and deadlines of our clients.

We know that the average customer is constantly been bombarded with advertising messages on a daily basis. The quality of the information been sent out does not have context or relevance and this is where Digital Signage becomes key to delivering your message to the right person at the right time.

The benefits of our digital signage solutions
  • Centralised Control of Content - Our solutions provide a secure web-enable Digital Signage environment to centrally control all your focused communication messages been either customer or staff facing. This applies also for various content types from promotional videos, digital menu board, right through to in-store music and promotional voice over's.
  • Better Communication Flexibility - Having a centrally controlled digital signage environment, allows for communication messages to be scheduled or day-parted. This would allow a quick service restaurant to flight different menu options at different times of the day or for staff training to be flighted at a specific time of day, as in EMT (Early Morning Training).
  • Lower Cost of Marketing/Message Changes - Digital Signage offers the ability to digitally change communication messages at all connected screens on the fly. Changing traditional print media on a countrywide basis is costly and takes an enormous amount of time. With our solution, content and/or price changes will be done centrally and timeously.
  • Increased Customer Satisfaction - By providing your latest communications digitally via digital signage at point of purchase, allows your customer to make an informed buying decision.
  • Increase Sales of Promoted Items - Customers are able to view your latest promoted items on carefully placed digital signage screens, which will aid in their purchase decision of specific promoted items, which is seasonal and available.
  • Improve Operational Efficiency - By integrating Digital Signage into your marketing mix, it will reduce costs when it comes to efficiently delivering your communication to your customer. By leveraging this technology, you can also add in various other bolt-on products, such as In-Store Music Channels, Integrated Queuing Management, TOD - Training on Demand, Touch Screen Kiosks, Integrated Video Walls, Digital Menu Boards into POS, Executive Corporate Communication, etc.
How effective are our in-store digital signage solutions?

Very often, and unlike most, we have the market research to back that up. We invite you to go and view our stats on our website and also our solutions, read our in-depth case studies or contact us directly to find out how we can help you communicate effectively through digital signage.

Moving Tactics is a leading South African digital signage solutions company which develops integrated digital signage technologies and is constantly creating innovative moving media solutions for contemporary retail spaces.

http://www.movingtactics.co.za

    
 

Moving Tactics' press office

Moving Tactics
Moving Tactics
Moving Tactics offers marketing and communications solutions across the moving media spectrum - and across South Africa. The company is based in Cape Town with offices in Johannesburg and a national technical team.
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