Date: 26th March 2013Venue: The Pepper Club Hotel, Cape Town
Time: 08h00 arrival for a prompt 8.30am start, to 12.30pm.
Cost: R 1,200.00 per person. 10% discount for bookings of five or more.
These workshops have proven to be a very successful and affordable means to fast track your brand into the digital social media environment.
We all know that social media is by no means new; however it's astounding how many businesses have failed to recognise it as a powerful marketing tool. It's changed the way brands and consumers communicate and is something companies can no longer afford to ignore.
According to a recent study by TNS Surveys, Social Media has become the main reason that people access the internet. 80% of South Africans online have a Facebook account and on average they visit it twice a day. Over a million South Africans are on Twitter and YouTube ranks among the top five most visited websites in South Africa. As a result, consumers now have free reign to say what they want, about your brand.
Brands need to take the initiative to create positive online experiences for their customers and employees or risk losing touch with them. So if you or your company isn't quite up to scratch, why not join us at the next #SpeakSocial workshop.
The workshop is a morning session from 8.30am - 12.30pm where a variety of topics will be covered. To give you an idea of the structure, the workshop covers the following key topics:
An overview of Web 2.0: Explains everything from Facebook to podcasting and the mobile internet. How it fits together and what its uses are.
Inbound marketing: The process of inviting people to your website and turning those people into business leads.
Advertising Online: Why online advertising works and how to use if effectively.
Measuring online statistics: How do you measure the value of your online communications strategy.
Dealing with social media overload: Described as the point where all your time is spent online but with no business return, we discuss methods of combating social media overload.
Outcomes you can expect:
A stronger understanding of how the internet works
A blogging plan
Tools to measure your success
A strategic approach to online communications
#SpeakSocial is a quick, to the point affordable way to get you, your brand or your employees up to speed and get people within your organisation thinking. Socially.
If you're keen to attend this Cape Town session, or send one of your employees, please contact Megan Bernstein at .
If you would like to keep in touch with the next #SpeakSocial Social Media workshop in your city, please follow us on Facebook and Twitter (@Digit_Lab) and also sign up for our newsletter on our website.
About the presenter:
'Dynamite comes in small packages' definitely stands true for this little lady, under5foot, yet bursting with energy, passion and drive. A Cape Town girl through and through Megan is a lover of coffee and yoga, two things she barely goes a day without.
With a BA Marketing Communications Degree, as well as specializations in Brand Management and Media Planning, Megan graduated from AAA School of Advertising not only with distinction, but with a number of awards in her respective fields
A love and passion for great brands, innovative marketing campaigns and the ever changing landscape of the digital world Megan is a true Generation Y baby. Completely immersed in all things digital, she lives and breathes social media and couldn't imagine life without the web.
This confident tech savvy young lass comes with a lot more experience than possibly meets the eye. She lives by the mantra '"Find a job that you love and you will never have to work another day in your life".
Having spent the last six years in the marketing and advertising industry, Megan now finds herself as a Social Media Strategist and can happily say she has found her niche.
DigitLab has a wealth of experience in digital marketing strategy working both nationally and internationally for some of the worlds leading organisations including KPMG, Bidvest, The SPAR Group and Momentum.- more....
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