Events & Conferencing company news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Events & Conferencing company news

Havas Sports & Entertainment strengthens offer in Brazil with Benza partnership

Havas Sports & Entertainment (HS&E), the global brand engagement network of Havas, has announced a strategic partnership with independent Brazilian experiential marketing agency, Benza Promotions & Events.
Based in Rio, Benza will expand HS&E's global brand engagement offering in this growing market in the run up to the 2014 FIFA World Cup Brazil and the Rio 2016 Olympic and Paralympic Games.

Benza's extensive track record in event creation and production will complement HS&E's operations in São Paulo, which offers brands and institutions a wide-range of specialised services including strategic consulting and planning, sponsorship activation, brand content, events and promotion. HS&E has been present in the Brazilian market forover two years, benefitting from the support of Havas Brazil, and has worked for clients such as BMW, Entourage, Hyundai, Louis Vuitton, Tetrapak, and Wipro.

Managed by founder Marcelo Benzaquem, Benza adds an attractive client base to the partnership, particularly its relationship with The Coca-Cola Company, already a client of HS&E and its recently-acquired US-based experiential agency ignition (which holds a prestigious 'global partner' status).

Lucien Boyer, President and Global CEO, HS&E commented:
"This partnership will up-weight the services we deliver to current clients - which includes 11 Olympic sponsors during London 2012 - particularly as global brands and sports organizations prepare their strategies and activations around the World Cup and the Olympic Games in Brazil."

"Marcelo's team has delivered exciting, creative campaigns that place celebration at the center of sports and entertainment events. Our agencies share a common spirit which will help usengage Brazilian and international fans in meaningful ways. We will achievegreat things together from this close collaboration at such an important time for Brazil."

Marcelo Benzaquem, Founder of Benza added:
"We are delighted to join HS&E and benefit from the track record, insight, and global perspective of a networkthat is present in over 20 markets. We look forward to working together closely and offering innovative, integrated solutions to our clients."

HS&E Brazil Strategic Development and International Event Manager, Noémie Claret, will be in charge of developing synergies and new business between the two agencies, as well as between other sister agencies managed by Havas Brazil and Havas Digital Latin America CEO, Ricardo Reis.


Havas Sports & Entertainment's press office

LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. will disclose authors' IP addresses to authorities if compelled to do so by a court of law.