Feedback

Events & Conferencing company news

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard
Events & Conferencing company news

34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights!

For the second year running, below-the-line agency 34Woman ensured there was no doubt about who the main sponsor of the Clover Aardklop National Arts Festival is.
34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 3434Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 34
Tasked with developing an insightful, relevant marketing campaign that would connect with the festival's target audience, 34Woman used the classic knock-knock joke (or klop-klop grap, in Afrikaans) to give this year's Aardklop festival more gees. As 34Woman Managing Director, Judy During, explains: "Klop-klop jokes are just as big a part of Afrikaans culture as biltong and braaivleis. Tying these jokes in with the festival and challenging consumers to create their own jokes, promoted the festival interactively, giving Clover the chance to connect with their consumers too."

And connect they did! A set of unique knock-knock jokes were created and implemented across a variety of channels and elements including radio, TV, banners, kiosks and T-shirts, keeping consumers chuckling all the way to the festival grounds.

34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 34
34Woman and Clover lift the Clover Aardklop National Arts Festival to new heights! - 34
The campaign also targeted students by holding a competition through Potchefstroom University. Students were asked to decorate a door to win an iPad with five finalists selected to recreate their designs at an activation at Potchefstroom Mall. These uniquely beautiful doors were donated to an underprivileged school in the area.

An online competition run through Aardklop's Facebook page challenged consumers to create their own knock-knock jokes to win festival tickets.

According to Johan Botha, Clover's Marketing Manager, the festival reached even greater heights than the previous year, reaffirming to festival-goers that Clover's involvement in one of the biggest arts festivals in the country really makes it way better!

    
 
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News