Last year, at Nelson Mandela Square, Jacobs Krönung coffee, together with artist James Delaney, brought Mandela Day
to life with the creation of a visual mosaic of Madiba's portrait, made from 2700 cups of coffee. This year, at Constitution Hill, it will be bigger with 5000 cups of coffee.
The brand and artist's tribute takes place on Saturday 14 July 2012 at the former Old Fort Prison Complex, the first location Mandela was held in custody before his many years at Robben Island, which today, stands as a symbol of his struggle for the nation's freedom.
Jacobs will also be dedicating 67 minutes on the day teaching underprivileged children from the Active Learning Libraries (ALL-SA) to play board games. The vision of the organisation is to promote positively the development of active learning toy and leisure libraries that will provide an environment of equal opportunity in support of the right of each individual (ALL) to reach his or her potential.
New and used board games, puzzles and books will be collected, leading up to the event and on the day. Collection bins will be stationed at Constitution Hill on 14 July, or can be dropped off at the Jacobs Board Game Café at 69 11th Street Parkhurst before the event. Brand a cup message
Taki Tsanwani, Jacobs senior brand manager at Kraft Foods South Africa, says that the team is excited to be contributing to Mandela Day again this year. "It's an appropriate time to pay tribute to Mandela in our own way and in doing so, give back to the community," she says. "We hope that our gesture adds some magic to this international event."
Visitors can pledge a message to Madiba on a cup before it's placed in the mosaic and all messages will be sent to the Nelson Mandela Centre of Memory for archiving.
"We hope that our artwork and giving on Saturday will inspire people to give of their time on Mandela Day to improve someone else's life. 67 minutes is not a lot of time - but you'll be amazed at the difference it'll make in someone's life," concludes Tsanwani.