We used the controversial topic of gambling as a theme of attraction for Sanlam's two-edged message around investment. The promotion took place at the annual PSG Konsult Conference appropriately held at Sun City for the financial fraternity.
The catchphrase: "Don't take a gamble. Invest with Sanlam" appeared on graphic panels, reverse mounted to glass and offset against white and mirror walls. The main attraction was a customised roulette table placed in the middle of the stand to lure conference delegates. Our ever so smooth promoters intermingled with brokers and advisors and enticed them to participate in the game. Chancers placed their bets with branded chips as our croupier spun the roulette wheel. A Samsung Galaxy Tablet was up for grabs and needless to say much fun was had by all. Sanlam enjoyed the experience and certainly made a huge impact at the event. Conference organisors - PSG are a private financial intermediary services group.
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We design, create, plan, manufacture and project manage experiential brand platforms for national and international traveling and commercial exhibitions, events and promotions. These personalised environments are essential marketing tools and integrate relationship marketing, brand awareness, image building, product/service launches and live presentations with the ultimate aim of increasing company revenue.
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