Havas Sports & Entertainment (HS&E) has announced a strategic partnership with content marketing agency, Seven46. Olympic and major event bid specialists, Seven46 will be based in the HS&E London office, and is already working on projects with HS&E offices across the network.
The partnership forms part of Havas Sports & Entertainment's strategy to strengthen its global sports offer in the run-up to the London 2012 Olympic and Paralympic Games and the 2014 FIFA World Cup (tm) Brazil.
Seven46 founder, Nick Varley, worked on London's successful 2012 bid, and was one of the core team members responsible for its acclaimed final presentation. Subsequently, Seven46, has worked on the Rio 2016 bid, the International Rugby Board's successful campaign for Rugby Sevens to join the Olympic Programme and, most recently, London's winning bid to host the 2017 World Championships in Athletics.
Lucien Boyer, Global President & CEO of Havas Sports & Entertainment commented: "This partnership will significantly strengthen the offering to our current client-base -- which includes more than 50 sports governing bodies, clubs and bids worldwide -- and beyond.
"Nick Varley is a leader in the development of compelling and meaningful campaigns in sport and his Seven46 team is an outstanding addition to our network. We are already working effectively together on a number of projects and look forward to a range of exciting, global, collaborations, in the sports and Olympic world, with them."
Nick Varley, Founding Partner of Seven46, added: "We're delighted to join the HS&E network. We'll continue to offer clients all the benefits of a specialist agency but now with the additional backing and broad services of an extensive global network."
Part of Havas Media, the Havas Sports & Entertainment network includes 36 offices across 20 countries and comprises the Cake Group and ignition brands. The network helps sports clubs, brands, governing bodies and bids develop meaningful relationships with their audiences and clients including: The English Premier League, Chelsea FC, 'Gabon 2012' (The African Nations Cup), and the winning French 2018 Ryder Cup Bid, and Olympic Sponsors: The Coca-Cola Company, EDF, BMW, Eurostar, Lloyd's Banking Group and others.
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