“When creatives get stuck, many of us go back to the two-dimensional medium,” states Credle. “If we can make an idea work in such a distilled form, we know it has potential. It is important to continue to pay attention to and honour these mediums, especially when so many want to declare them dead. Let’s not forget, ‘1984’, heralded as the best television ad of our generation, was inspired by the perfect print headline: Why 1984 won’t be like 1984.”
She is the mind behind the iconic ‘human’ M&M’s and the juggernaut Allstate ‘Mayhem’ campaign, which just last year took home the Integration Grand LIA for its ‘Social Savvy Burglar’ promotion. She has received numerous industry accolades, including CAF’s Chicago Ad Woman of the Year in 2013, appearing in Advertising Age’s 100 Most Influential Women and in Business Insider’s Most Creative Women in Advertising, and induction into the American Advertising Federation’s Hall of Achievement.
In her first year as Global CCO at FCB, a move after years of success at Leo Burnett and BBDO, Credle has maintained the agency’s creative product and reputation, while also sustaining her position as one of the industry’s leading creatives and a principal voice representing women.
Judging will take place in Las Vegas from 6-14 October. The shortlists will be announced as each judging session concludes, with winners being announced 2 November 2016. For more information, go to www.liaawards.com.
