"The judges have a really tough job ahead of them," says Marilyn Watson, chief judge of the PRISM Awards. "These campaigns were shortlisted by a separate panel of judges and were all considered excellent: they all focused on Return on Investment for the client, were well planned and excellently executed, exceeded expectations and had that extra bit of magic, the "Wow" factor that turns an ordinary campaign into something exceptional. No doubt there will be some robust debates amongst the judges!"
| Campaign | Consultancy | Client |
| Burger King South Africa Launch | Atmosphere Communications | Burger King South Africa |
| Faces of Hope KFC | Ogilvy Public Relations Johannesburg | KFC South Africa |
| Launch of Magnum Pink and Black | marcusbrewster CC | OLA Magnum |
| SportingbetSA #BeTheStud | Greater Than in collaboration with Made | SportingbetSA |
Sponsors include Afroflame, Apex Media, Blue Apple, Burlington Data Print, DDI Africa, DM Events, Innovative glass, Mango, Paper Packaging Place, Pear Factor, Sun International, The Carousel Casino and Entertainment World, The Maslow Hotel, The Organic Planet, Virtual Productions and Zoom Photography.
The finalists will be announced at the PRISM Awards Ceremony at The Maslow Hotel on 6 April 2014. For more information visit www.prism-awards.co.za or Twitter @theprismawards.
