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Events & Conferencing company news

Sandton welcomes the New Generation

The highly anticipated inaugural 'New Generation Social & Digital Media Awards' kicked off on Tuesday, 26 November, with a prestigious gala event held at the Sandton Convention Centre, hosted by New Generation.
Stephen Paxton, MD of the New Generation Awards said, "These awards showcased the very best companies, agencies and individuals that continue to take their brands to new heights through the innovative use of social and digital media, and from the many entries received it was evident that the South African digital scene has indeed truly arrived."

Jon Gericke, sports editor for eNews Channel, MC'd the evening and ensured the crowd was well entertained throughout the night.

Gillian Findlay, CEO of Cambial Communications and one of the awards judges said that the winning campaigns needed to show on-strategy creative execution that displayed a clear link between the original business objectives and the outcomes enabled by the work. This meant that quantifiable, measurable objectives needed to be identified and evidence provided that these had been met or exceeded. We looked for campaigns which went beyond the "normal", that went beyond just "doing one's job".

Sivan Pillay, CEO of Endemol SA the awards partners opened the ceremony and Luke Mckend, country director of Google SA was the key note speaker quoting "Awards like these that point us in the direction of 'excellence' or which identify new ways to engage and communicate with our audience are part and parcel of moving the industry forward."

The Ice Project Band with their unique sound treated guests to tracks from their new album as this clinical awards ceremony unfolded.

A superb turnout from both the corporate and agency sector ensured a successful and fun night with some stiff competition mounting amongst the finalists.

A total of 21 Gold, 11 Silver and 2 Overall winners awards were presented on the night.

Here's a list of all the Winners:

CategorySilverGold Winner
Most Innovative AppPPC CementSter-Kinekor
Most Innovative Digital Campaign by a Small AgencyStratitude
Most Innovative Digital Campaign by a Large AgencyMindshare
Most Innovative Gamification CampaignUnilever
Most Innovative Social Media campaign by a Large AgencyOgilvy
Most innovative use of Digital MediaMTNMTN
Most Innovative use of Social MediaUnileverSAB
Online Strategy of the YearArtifactUnilever
Outstanding Contribution to Social MediaCarver Media
Outstanding Customer Care using Social MediaMTN
Best Community EngagementUnilever
Best Corporate WebsiteStratitude
Best Integrated Marketing CampaignGorilla MediaUnilever
Best Low Budget CampaignUnileverGorilla Media
Best Online CompetitionOgilvy OneArtifact
Best Online NewsletterMTN
Best use of Technical InnovationYonder MediaUnilever
Blogging ExcellenceOgilvyMTN
Digital Brand of the YearTriggerIsobar
Excellence in Content MarketingMTNUnilever
Mobile Marketing ExcellenceGorilla MediaYonder Media
New Generation Overall Social and Digital Corporate WinnerUnilever
New Generation Overall Agency Award WinnerGorilla Media


The New Generation team would like to thank its judges for their time and invaluable input throughout the judging process, Endemol SA the Category Partners for these awards and Oude Meester as Brand Partners.

Congratulations to all of the winners, and we look forward to seeing what campaigns you have in stall for us at next year's New Generation Awards

    
 

New Generation's press office

New Generation
'New Generation' is one of South Africa's leading Social and Digital Media events companies with a key focus on training teams and individuals about the Importance of on-line marketing & communications.
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