Anyview Technology, which is currently responsible for the local assembly of Samsung's leading TV technologies, will start local manufacture of all the brand's computer monitors, 21 inches and above. This move, which Samsung expects will be welcomed by the local market, ensures that the latest range of computer monitors remain competitively priced, while still giving consumers the high quality assurance associated with the brand.
"The group is committed to delivering innovative, smart products to our customer base and we understand that cost is a consideration, especially when examining the latest range of monitors. However, through this move, we can now take ownership of this process locally and deliver more cost effective monitors into the market, while not compromising on technology innovation and quality," says Thierry Boulanger, director of IT at Samsung Electronics SA.
"The success of our local TV business is testament to the local manufacturing model, where we are so confident with the local assembly of our monitors that they all include a 3-year warranty. We believe that a local model will enable us to grow this part of the business even further. Currently, we are the leading brand in the monitors' retail market and we are optimistic about positive market growth during 2012."
Green business grows employment
All new monitors that will be introduced into the market will continue to provide the consumer with a smarter technology experience - full LED monitors that are energy efficient, incorporate 3D technology and provide less screen lag - to ensure that both consumers and businesses continue to have access to smarter, greener IT technologies.
Furthermore, through the local manufacturing plant, 50 people have been employed to produce computer monitors creating a larger opportunity for skills development and employment. "While the local manufacturing of monitors and TVs are the only products planned for local assembly at this stage, we are proud to be able to invest further in the local market and contribute to further employment opportunities and developing this country," concludes Boulanger.
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