The Extreme Fighting Championship Africa (EFC Africa), an extreme MMA sporting event, has experienced a 60% growth from 2011 to 2012, with purse earnings increasing from R2000 to R100 000 per fight.
Sporting businesses are a growing industry and sponsors are eager to jump on the band-wagon to get a piece of the pie.
Exposing the consumer behaviour patterns and economies of sporting and other niche businesses is proving to be a ratings winner for Finweek
. "As part of the repositioning of Finweek
, we have had to work very hard when it comes to finding our content niche. Who would have thought a year ago that our best sellers by quite some way would be 'The business of rugby', 'South Africa's gourmet explosion' and 'South Africa's craft beer revolution'? We think we're finding a niche type of content that is distinctly Finweek
and I think that the readers are responding to it," says Marc Ashton, Editor of Finweek
This must-read cover story will be in retailers on Friday, 26 October, and available from the digital newsstands Zinio.com and MySubs.co.za on Thursday, 25 October.
For further information please visit www.finweek.com