Magazines opinion

Subscribe to industry newsletters

Press offices

Enquire about a press office
Bizcommunity has over 400 industry contributors and we always welcome further contributions and contributors.
Advertise with us
Advertise & RatesMy Account
Company press officeList company
Recruitment packagesSubmit job ad
Download ratecard

Opinion: The word on Grubstreet

EXCLUSIVE: NewsNow to close; iMaverick coming right

NewsNow, the weekly magazine launched by Media24 a year ago, is closing.
John Relihan, Media24's head of magazines, did not want to comment yesterday but Bizcommunity has reliably learned that the title is shutting up shop and a press release will be sent out later this week regarding this sad event.

And it is a sad event. I personally always fancied NewsNow - the idea for which was to give busy people a digested, aggregated version of the local and international news of the week that they might have missed (so not a local Newsweek but more of a Huffington Post).

click to enlarge
The writing has been on the wall for some time, with subscription discounts being offered and founding editor Waldimar Pelser moving to a senior position at Rapport. Pelser, previously the news editor of Beeld, is one of the rising stars of Media24, so when he was moved out of NewsNow, it did seem that the magazine's star was on the wane.

In the end, NewsNow may have been just too unusual a product for the relatively small South African market - or even ahead of its time. Or, maybe being aggregated news, it would have been better suited to online (like the Huffington Post). There was certainly nothing wrong with the quality of the content (it had some top journalists such as Andrew Donaldson working for it) but there were weeks when it lost its shelf-life fast (when there was a big breaking story on a Friday or the weekend) and the covers got formulaic pretty quickly.

Media24 has learned its lesson

You can bet, though, that Media24 has learned its lessons from this experiment and these will be pondered over as it tries out new products in the future. Media24 has won a reputation as an innovator - it is happy to experiment with new products (think of the Scoop! tabloid launched late last year and shut in February this year) and services (Sarie.com launched in March this year) or new ways of structuring its own business (corporate reshuffles are very common).

All innovations are continually assessed, however, and if it's not working the company will move boldly to change things or close it down. Who knows? NewsNow could reappear in a different iteration in the future - just as I got the distinct impression that Scoop! may be back one day in a more refined mould.

click to enlarge
Last year I reviewed NewsNow along with another innovative product, iMaverick - the country's first-ever iPad-only daily newspaper launched in October 2011 - so I thought it was time to see how that was doing, especially considering it changed from a daily to weekly a couple of months back.

Some were quick to carp and saw the change in iMaverick's frequency as a weakness in the business model but, quite frankly, I always thought it was better suited to being a weekly.

And, as it turns out the, move has been a good one, Maverick CEO Styli Charalambous told Bizcommunity yesterday. The small team led by founder Branko Brkic has been released from a gruelling daily grind of note and are able to focus on quality, rather than quantity.

Existing subscribers actually welcomed the shift - many said they were too busy to read iMaverick on a daily basis - and they also had their subs terms lengthened to make up the change in frequency. In fact, says Charalambous, there were no cancellations of subscriptions at all.

Looking for more partnerships

iMaverick subscribers are now at a healthy 7800, a number partly boosted by a recent deal with FNB (whereby customers who bought tablets through the bank also got a three-month iMaverick subscription) and, Charalambous says, Maverick is looking for more partnerships such as these.

The stats for the Daily Maverick website, which is now almost three-years old, are also very positive: there are 180 000 unique visitors a month and it remains a high-LSM audience, with 70% having a tertiary education and 40% having a household income of R50 000 and above. The daily newsletter has 12 500 subscribers.

Charalambous says he has noticed a positive trend in that the website picks up new users whenever there is a big news event on - such as the recent Marikana violence - which then tails off but with some of the new users coming back to the site afterwards on a regular basis.

"It's been a long haul," he says. "It's been a difficult one - fighting for the really small piece of the [advertising] pie that digital seems to have in South Africa, which is way out of sync with the rest of the world.

A quality independent outfit

"We've just completed a case study and our click-through rate on Daily Maverick is operating at about four times the South African average. So the advertisers we have had are making repeat booking because they're seeing the results coming through. It's really been a case of getting in front of as many media planners and agencies as possible to let them know we're out there and it's still the highest LSM readership of any news site in South Africa. So it's starting to take hold and as Daily Maverick grows, iMaverick comes along for the ride."

iMaverick is starting to get advertising from the kind of brands Charalambous and Brkic originally envisaged for the product, such as FNB Private Clients, Nebank, Investec and Audi.

"There are very few [online and tablet] titles out there that give that glossy-magazine-advertising platform," Charalambous says. "Other apps may have pop-up things at the bottom of your screen. But the big boys don't want to be on an AdWords-type advertising platform. They want the big, beautiful full-page advert... And the good thing about it is that the ad spend per campaign (for iMaverick) is several multiples of what we see on the website, so people are starting to recognise it as an alternative to print, which is what we always wanted it to be."

So sad news about NewsNow but some good news from Maverick - and it's particularly lekker to see a quality independent outfit such as Maverick becoming sustainable.

For more:
    
 

About Gill Moodie: @grubstreetSA

Gill Moodie (@grubstreetSA) is a freelance journalist, media commentator and the publisher of Grubstreet (www.grubstreet.co.za). She worked in the print industry in South Africa for titles such as the Sunday Times and Business Day, and in the UK for Guinness Publishing, before striking out on her own. Email Gill at and follow her on Twitter at @grubstreetSA.
Herman Lategan
I will miss NewsNow.
Posted on 29 Aug 2012 17:39
Gill Moodie
Media24 just sent out the press release saying:

"The Media24 publication, NewsNow / NuusNou has announced the title’s closure due to the economic pressure experienced in South Africa. Unfortunately the title did not manage to gain either circulation or advertising traction on the levels projected at the time of launch. The review of the business case revealed that the prospects were unlikely to improve in the foreseeable future. NewsNow / NuusNou is set to go to print with their last issue on 6 September 2012."
Posted on 30 Aug 2012 16:00
Ramon Thomas
When I first discovered NewsNow I questioned it's existence directly with the Editor. I opted not to continue a public debate with him because my best friend works for this publication. Now that the end is near I will once again express the same views:

NewsNow was flawed from the beginning because BUSY PEOPLE all read their news online. We do not have time to buy a weekly news magazine that's outdated the day-hour it is dropped on the streets for sale. Gill do you understand that news has fundamentally shifted online the day Yahoo! News launched and was only entrenched when Google News arrived. With these two resources alone let alone news bloggers, WHO CARES ABOUT A PRINT MAGAZINE?
Posted on 1 Sep 2012 07:06
Gill Moodie
You make an excellent point, Ramon... and in fact I have
subsequently learned that NewsNow was meant to be more
analysis than aggregation.
Posted on 3 Sep 2012 10:31
Barry Strick
Very sad about News Now ... I really enjoyed it ... South Africa's excellent version of the wonderful "The Week" in the UK.
Posted on 3 Sep 2012 18:03
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.

News