John Brown Media has announced that it has added Discovery magazine to its rapidly expanding portfolio of blue-chip clients. Discovery marks the fourth custom publication in its prolific stable, as John Brown continues to establish a formidable position in the local custom publishing industry.
The new-look Discovery magazine will launch in October 2011, with a print run of over one million. Published three times a year, the 80-page magazine will showcase a full editorial mix covering the brand's five divisions: Discovery Health, Life, Invest, Insure and Vitality; as well as other news from Discovery. In addition, John Brown Media is planning to expand Discovery's offering to include an interactive digital magazine which will appeal to younger, tech-savvy members.
Spearheaded by MD Lani Carstens, John Brown South Africa is responsible for publishing top-selling food title Pick n Pay's Fresh Living, the new Cell C magazine and most recently the Edgars Club magazine, which is also due to re-launch in October 2011 with a new look and multi-channel offering.
Carstens commented: "Our vision for Discovery Magazine is to broaden its appeal and to underpin Discovery's key message of a healthy, balanced lifestyle. To that end we are delighted that Toni Younghusband, former editor of Shape and an award-winning health journalist, has been appointed the executive editor of the publication. Toni will be supported by Catherine Davis as editor and a solid editorial team of respected and diverse contributors and journalists."
According to Discovery Chief Marketing Officer Hylton Kallner, Discovery magazine is the primary channel the group uses to reach its 2.7 million clients. "Our new-look publication will cover more than just healthy living. It will focus on lifestyle, and incentivise our readers towards positive change in all aspects of their lives, underpinning what Discovery stands for - making people healthier and enhancing and protecting their lives," he said.
John Brown is a leading global provider of content for prominent international brands, including John Lewis, Waitrose, Virgin, RBS and Orange. With offices in London, Shanghai, and Japan, John Brown South Africa taps into international expertise and global best practise to provide innovative content solutions tailored to the South African market.
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