Men's Health proves its ongoing strength with another impressive third quarter ABC result

Year-on-year, Men's Health circulation grew 3%, from 69,407 copies in 2008 to 71,418 copies in 2009. In addition, a 6% quarterly increase were recorded, adding some 4,128 copies since second quarter ABC figures were announced for April-June 2009.

“Despite a tough market that saw some of the traditional stalwarts of men's magazines lose circulation, we happily report the Men's Health circulation healthy and growing. Although we now continuously out-sell our main competitors, most important for us is that the performance and growth is solid and real, largely driven by gains in copy sales. This clearly indicates a brand increasingly valuable and indispensable in the lives of active, healthy, performance-driven men. It truly is the magazine men live by,” says Desiré du Plessis, group publisher for Touchline Media.

As global interest in health and wellness continues to accelerate, Men's Health anticipates solid future growth due to its consistent delivery of high quality editorial content that resonates with its loyal fan base.

Edited by Ridwaan Bawa, the magazine's focus is on health, fitness, sex, stress and nutrition and speaks to men aged 28-40. Men's Health is published 12 times per year with a cover price of R35.95.

The December issue of Men's Health hit newsstands on 18 November 2009. For more information visit www.MensHealthSA.co.za.