Angola
Botswana
Malawi
Mozambique
Namibia
Zimbabwe
Cote D'Ivoire
Ghana
Nigeria
Kenya
Uganda
Tanzania
Mauritius
Seychelles
Algeria
Egypt
Morocco
ZambiaSubscribefree to biz newsletters |
 |
| Magazines news | Press offices |
CategoriesPartnersSpecial sectionsLifestyleArchivesIn the news | Kenyan publisher suspends two magazine titlesEast African Magazines (EAM) announced early last week the suspension of Adam and Twende. Adam is slightly over two years in the market and was targeted at the male readership while Twende was a travel magazine. According to the Target Group Index (TGI) research by Consumer Insight, magazine readership in Kenya has over the years have been on the downward trend. The last two years has seen a growth in the number of titles ranging from health, sports, travel, lifestyle, management, financial matters etc. The news of the suspended magazine titles therefore sends a worrying message as it comes months after Nation Media Group stopped the publishing of Daily Metro newspaper that was barely one year old in the market. “There are just too many magazines around and most of them are ego trips for very few people. I wonder exactly what Adam was doing that DRUM and True Love weren't doing,” argues Dr. Tom Odhiambo, a literature lecturer at University of Nairobi and a literary commentator. The last editions of Adam and Twende will be the December 2009/January 2010 editions.
About Carole KimutaiCarole Kimutai is a writer and editor based in Nairobi, Kenya. She is currently an MA student in New Media at the University of Leicester, UK.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. libel, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law. | Related newsFollow us:
Top stories
ContributorsIndustry news
Community activity
BizLounge
|
CONTACT US | ABOUT US | SEND US NEWS | ADVERTISING RATES | | +27 (0)21 680 3500 | +27 (0)11 612 3003
ADSL & Web hosting proudly provided by Afrihost. All rights reserved. © 2012. Bizcommunity.com, its sponsors, contributors and advertisers disclaim all liability for any loss, damage, injury or expense that might arise from the use of, or reliance upon, the services contained herein. Privacy policy, Terms of Use, PAIA.