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Read, fly with 1time

12 Nov 2009 08:315 commentsBizLike
1time's in-flight magazine, abouTime is said to have seen an increase in advertising sales this year and as well as being available to the airline's passengers, is also available online.
Passengers on these routes can enjoy abouTime, the monthly in-flight magazine that presents information about travel, arts, entertainment, business and technology news. Now available to over 200 000 passengers per month, the conveniently sized magazine is claimed to have grown in popularity and credibility with passengers and advertisers alike, with many advertisers capitalising on the captive audience this magazine is able to reach. The publication has seen an increase in advertising sales this year and is poised for even more for in its December edition, thanks to the seasonal increase in travel.

Bernie Hellberg, COO of TCB Group says, “The magazine has a pass-along rate of 1:10 and 95% of all passengers read the publication. abouTime is poised for a definite boost in the months to come.”

The magazine is also available online, which means that passengers do not need to fly 1time in order to view the magazine - view it at www.aboutime.co.za.
 
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Planner
Oh really?-
How strange that in a declining advertising market, one of the worst years that the advertising industry has seen, Aboutime claims that their advertising has increased - bollocks! Posted on 12 Nov 2009 19:16
Reply to Oh Really-
How can this be a fabrication , next time you are in the airport pick up a magazine and see for yourself. Simple!!!
As a "planner" you really dont think much, your comment does not even warrent an answer 1Time should just ignore your ignorance Posted on 16 Nov 2009 14:37
Planner
We were not born yesterday-
How can a magazine who sells FP/FC ads at R 5000, sometimes less mind you, possibly be making money? We all know how it works with Aboutime - and let me guess, you work on the magazine!! Posted on 16 Nov 2009 17:53
So how does it work at aboutime-
You keep saying "we" yet I for one don't know how it works at aboutime, please enlighten me Posted on 17 Nov 2009 10:58
Reply to Oh Really-
I dont work for the magazine or airline, however i have been in the industry for about 13 years now, and I know a thing or two about magazine publishing. But let me say this. people outside the industry actually read magazines for the content, and sure advertising increases revenue big time, but not all publications should be compaired to mainstream advertising publications, ... Let us wish them well and hope that their magazine will do well, as a planner you can either contribute to thier success or not but your comments are very ignorant.
If however you had a bad experience on the airline... then work hard and maybe oneday you can fly on a more expesive airline... DONE!!!! Posted on 17 Nov 2009 11:49
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