Three quick tips to help you start your own agency

1. Think small

Pitching for the same accounts as the big agencies is a waste of time and resources. Instead, focus on the expanding and untapped, small and medium business sector.

Make use of community or below-the-line media and aim to boost lead generation and sales of your clients.

2. Don't hit and run

The cost to get new clients is much larger than that of maintaining a current relationship.

Make your business sustainable by creating products and services which are interdependent, that create convenience and ensure long lasting relationships.

Think of each new client as a long term project and aim to enhance their business by implementing strategies that impact their bottom line.

3. Choose excellence

Excellent service is guaranteed to get your agency repeat business and referrals. Create a culture of excellence by surprising your clients by always under promise and over deliver.

Great customer service builds trust for the brand which leads to positive word-of-mouth and more clients.


For more articles on starting a successful business read Succeed Magazine, South Africa's entrepreneurship and management magazine, available from all good bookstores or online on www.succeed.co.za.

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