Cape Town-based publisher, The Publishing Partnership (TPP) has announced the September launch of its new publication, Private Edition. Private Edition is a quarterly publication, edited by the award-winning Les Aupiais. It offers a window into the world of the understated wealthy.
Its highly targeted distribution includes personalised mailing by MTN Business, Investec Private Bank and the Pam Golding Property Group to their most valued clients. It will also be available at exclusive invitation-only events where each guest will receive a copy. The launch issue will be at the Nederburg Wine Auction and the December issue will be at the Kurland Polo International.
Private Edition looks for the story behind the story, the human element of life at the top, ever inquisitive, always looking for knowledge and new experiences. The essence of PE is that it is in the know; it brings the reader access to a lifestyle that few experience.
It is a world where the brand label is on the inside not the outside of the handbag, where a perfume can be tailored to your personal taste - for a price - and where a luxury car at R3.4 million can still be undervalued.
It showcases its stories with elegant design, clean, contemporary fonts and eye-catching images.
“Three things really set PE apart from others in the field from a publishing perspective,” says the magazine's publisher, Paul Ingpen. “The first is the depth of the content; the second is that it is mailed to three sets of extremely affluent individuals. Thirdly, it will be available at highly exclusive lifestyle events, talking to its audience in a suitable environment. No other magazine can target this level of consumer in high numbers with such limited wastage. It is an ideal fusion of high end content delivered to a high end market in the prime of their lives.”
The ultimate audience The value of the magazine's demographic has been further reinforced by the recent Unilever study which talks of this “Prime Time” market, - i.e. well heeled, 40+ and at the ‘spending end' of the spectrum.
According to Unilever's study, ‘Prime Timers' make up 6% of South Africa's adult population, they own 28% of cars in SA and they account for 30% of SA who invest on the stock exchange. This research has shown, “that despite the current economic downturn, this golden seam of South Africa's biggest spenders are more recession-resistant than their counterpart's under-40 years.” Private Edition is a tailor-made magazine for this discerning and financially secure market.
This is the world of Private Edition.
For more information and advertising rates please contact Simon Tully on Tel: 021 488 5944 or Jean Ramsay on Tel: 021 488 5914. Alternatively download the media kit online at www.tppsa.co.za and follow the client's link.
The Publishing Partnership offers a broad range of media products, from customer publications and books to consumer research and websites. We also have a highly experienced research department. As the pre-eminent retail contract publisher in South Africa, printing over 24 million magazines annually, we have made reaching your customer the cornerstone of our business.- more....
I don't know, but something like this is a bit stomach churning in light of this country's wealth gap. And if the wealthy want to be 'understated' then for god's sake, stay that way. This magazine is for the wannabe's, not the 'got its'. Very nuveau riche. Sad, really. Posted on 7 Aug 2008 14:45
If we lived in a utopian environment your comment would hold sway...but as we are all aware communism failed based on mans need to succeed. Even understated wealth requires a channel to communicate...and lets face it the wealthy will still buy a Louis Vuitton bag....just with less LV's splattered across it...thats for the neaveau riche.... Posted on 7 Aug 2008 15:02
In my opinion free distribution is associated with lining the bottom of dustbins in the very wealthy homes they are sent to...personally its a pain taking things out of my gate or having my post box filled with stuff I haven't asked for. Posted on 7 Aug 2008 15:52
Well, I received my copy of Private Edition in the post last year December (09) and only got round to looking at it this last week, July 10, but what fasinating reading! Throughly enjoyed every page and learnt a lot about the rich and famous. I even found the advertisments entertaining and have taken the time to log on to many of the websites about the different articles. I wish I knew how to get each and every publication, as I would love to receive them. Posted on 11 Jul 2010 10:29
Hello there! Is it possible to get hold of back copies of Private Edition? Where does one find it for sale, or is it only available on subscription?Please would you let me know?Most appreciated,Barbara Malaisé Posted on 21 Oct 2010 12:36
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