Private Edition magazine

Its highly targeted distribution includes personalised mailing by MTN Business, Investec Private Bank and the Pam Golding Property Group to their most valued clients. It will also be available at exclusive invitation-only events where each guest will receive a copy. The launch issue will be at the Nederburg Wine Auction and the December issue will be at the Kurland Polo International.

Private Edition looks for the story behind the story, the human element of life at the top, ever inquisitive, always looking for knowledge and new experiences. The essence of PE is that it is in the know; it brings the reader access to a lifestyle that few experience.

It is a world where the brand label is on the inside not the outside of the handbag, where a perfume can be tailored to your personal taste - for a price - and where a luxury car at R3.4 million can still be undervalued.

It showcases its stories with elegant design, clean, contemporary fonts and eye-catching images.

“Three things really set PE apart from others in the field from a publishing perspective,” says the magazine's publisher, Paul Ingpen. “The first is the depth of the content; the second is that it is mailed to three sets of extremely affluent individuals. Thirdly, it will be available at highly exclusive lifestyle events, talking to its audience in a suitable environment. No other magazine can target this level of consumer in high numbers with such limited wastage. It is an ideal fusion of high end content delivered to a high end market in the prime of their lives.”

The ultimate audience
The value of the magazine's demographic has been further reinforced by the recent Unilever study which talks of this “Prime Time” market, - i.e. well heeled, 40+ and at the ‘spending end' of the spectrum.

According to Unilever's study, ‘Prime Timers' make up 6% of South Africa's adult population, they own 28% of cars in SA and they account for 30% of SA who invest on the stock exchange. This research has shown, “that despite the current economic downturn, this golden seam of South Africa's biggest spenders are more recession-resistant than their counterpart's under-40 years.” Private Edition is a tailor-made magazine for this discerning and financially secure market.

This is the world of Private Edition.

For more information and advertising rates please contact Simon Tully on stully@tppsa.co.za Tel: 021 488 5944 or Jean Ramsay on jramsay@tppsa.co.za Tel: 021 488 5914. Alternatively download the media kit online at www.tppsa.co.za and follow the client's link.