FHM voted SA's coolest male magazine

Conducted annually by HDI Youth Marketeers, the study was carried out amongst SA's urban youth during the first quarter of 2008. All race groups in the five major metro areas were represented in the sample of more than 3 000 people.

“FHM is increasingly targeted at the entire South African male population and this significant vote of confidence from young urban consumers is encouraging for the brand's future growth,” enthuses FHM editor Hagen Engler.

In addition to being named coolest male magazine, FHM's well-known brand slogan “It's a guy thing” was again named as the seventh coolest brand slogan in SA amongst all brands, not just media brands. The FHM brand positioning statement is in excellent company, with Coca-Cola just above it in sixth place, and LG, Wimpy and DStv coming in at numbers eight, nine and ten respectively. The coolest brand slogan in SA is Nike's “Just do it”.

FHM's 33 editions worldwide were also recently named International Magazine of the Year 2008 at the prestigious British Periodical Publishers' Association (PPA) Awards.

UCM, SA's premier celebrity and entertainment media company create the FHM brand across print, mobile and online platforms.

“We're also ecstatic that, apart from FHM, our glossy celebrity news weekly heat was named second to Seventeen amongst the coolest female magazines in the country,” says UCM chief operating officer Kim Browne. “As the only media company with two top brands in the male and female categories, we believe this achievement endorses UCM's position as SA's coolest media company.”

FHM's latest issue, featuring the popular FHM 100 Sexiest Women in the World poll results is on sale now.

A special supplement about the Sunday Times Generation NeXt survey will be available free with Sunday Times on Sunday, 25 May 2008.

For more information, please contact brendah@ucm.co.za.