New magazines showcase Sandton, Joburg

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Not only did Media Nova launch its new glossy magazine Sandton last week, Ballyhoo Media has published Joburg Style, a glossy quarterly guide to what's happening in the city, endorsed by the City of Joburg.

Sandton magazine, a "celebration brand", will cater to the lifestyle needs of the district's top-end residential, tourist and business communities that is the economic, social and retail pulse-point of the African continent. Joburg Style is an insider's guide to the city showing off its fantastic people, incredible passion and rich culture. It aims to show Joburg as the world-class city it is by providing a platform for locals and visitors to venture out and enjoy what Johannesburg has to offer.

"It's taken us a year since initial discussions started with this title until the launch [last] week," said Media Nova MD Tony Vaughan. "We felt obligated to deliver a glossy publication that best represented Africa's wealthiest mecca and I firmly believe we have done just that. Sandton is also the ideal niche publication to add to our stable along with our multi-award winning glossy, The Property Magazine, which has a monthly circulation of 108 000."

It will have an initial print-run of 30 000 (15 000 copies hand-delivered to Sandton's finest homes, with another 7500 distributed to Sandton hotel rooms, including iconic hospitality brands such as The Westcliff and the balance is sold nationally at selected retail outlets).

"Sandton is a highly covetable brand. In many ways, our readership is our content," says Sandton editor Josef Talotta, "and we have the best editorial playground between Cairo and Cape Town."

Explains Joburg Style editor-at-large James Delaney, “Joburg is an insider's city, not always easy to find the good stuff. There's more to this place than just monumental malls. Our approach is to help Joburgers discover their own city and get visitors to explore.”

The publication can be found at all the City of Joburg's events such as Joburg Fashion Week, The Joburg open, Joburg Day, Taste of Joburg, 94.7 Cycle Race, etc. In addition, the title will be distributed through 4 and 5 star hotels, and top boutique hotels (including The Michelangelo, The Hyatt, Ten Bompas, The Grace, The Peech, Gold Reef City Hotel, Sunnyside Park Hotel and Fairlawns) and various tourist attractions such as Maropeng and Lesedi Cultural Village. Other distribution points include Rovos Rail, Premier Classe and Imperial Chauffeur Drive transfers, as well as being sold through all major news agents.

Head of marketing for the City of Joburg, Elsabe Booyens, says it is delighted Ballyhoo Media and Joburg Style will be joining the campaign to dispel the myths about Joburg and thereby support their campaign to position the city as “a world-class African city”.

The digital version of Sandton magazine may be found at www.sandtonmag.co.za.

[21 May 2008 09:08]