Delivered to a captive audience of high net-worth homeowners, from experienced buyers and investors to renovators and young creatives, Real Estate
magazine is clearly ticking all the right boxes with its growing fan base of discerning readers who not only follow local and global property trends but also the lifestyles associated with them.
In July, the magazine celebrates its first birthday with 12 glossy titles under its ever-widening belt, each one packed with property and investment insight, as well as ideas for renovating or revamping homes using the very latest in décor, design and luxury products. To satisfy the intense demand for the title - current circulation is 32,500, with national airport lounges reportedly clamoring for more copies - the Real Estate
editorial, design, advertising and online teams have grown exponentially, as has the group publishing it. With 12 titles (and counting) under its umbrella, PA Media is a dynamic media house, officially given a new brand identity as of 1 July 2014 as The Creative Group, which now publishes a diverse range of products across the whole gamut of media platforms. The company has firmly entrenched itself as a comprehensive provider of end-to-end custom-print solutions via a wide range of nationwide channels, with specialist teams in publishing, content, design, digital and new media divisions.
At the heart of The Creative Group are two of the industry's most experienced property-publishing professionals: Shaun Minnie, CEO, and Terence Hewitt, COO. As Minnie explains, "Our readers and advertisers have shared their property discussions with us for 21 years, we are now expanding the platforms we engage our readers on, and enhancing our advertisers' experience."
As part of a stable of products that includes Property Professional
, Sunday Times
's Property insert, Business Day
's Home Front, Saturday Star
's Property insert as well as various custom titles, Real Estate
's unique distribution strategy allows for precision market segmentation. The majority of the copies are distributed to Sunday Times
subscribers in selected upscale suburbs, thus reaching highly prized readers in the significant-disposable-income category. Further copies are delivered to airport lounges as well as high-end clients and corporate professionals, the latter both done on a highly personalised basis (each magazine is bagged and labeled with the individual's name). All issues of Real Estate
are also available for free viewing on the magazine's popular website, realestatemagazine.co.za
And, if its readers' stamp of approval weren't enough, as acknowledgement of the title's growing impetus, Real Estate
also received special mention in the Best Property Publication
category at the SAPOA Property Journalism awards held in June.