Destiny magazine celebrates Africa's energy, beauty and potential

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Globally, beauty brands such as Elizabeth Arden and Estée Lauder are exploring the rest of the African market aggressively with a presence in countries like Nigeria, Zambia and Botswana. "With our efforts to bring products to the African market that speak to the African beauty consumer's needs, and by choosing Adeola, we believe we're sending the right message to young African women in terms of embracing what makes them unique and proudly African," says Helen McCallum, Marketing Director of Elizabeth Arden Africa.

The likes of Adeola Ariyo and Liya Kabede being chosen as representatives of global brand campaigns will surely go a long way in making the African child more comfortable in their own skin.

Despite tough gender legislation, women comprise only 21,4% of all the executive managers and 17,1% of all directors in the country, according to a census from Businesswomen's Association (BWA) of SA. Destiny also looks at women's progress in the corporate space.

Other noteworthy features in this issue include:

• Powerhouse Q&A Clare Akamanzi: The 34-year -old COO of the Rwanda Development Board (RDB) is an inspiring leader in the continent's growing investment space. She's been the Deputy Director-General of the Rwanda Investment and Export Promotion Agency, a negotiator at the World Trade Organisation and a commercial diplomat in London.
  
• Your Money: From banks to pharmacies, airlines and supermarkets loyalty programmes abound. Perk up, save on your essentials and stretch your wallet by using loyalty programmes.
  
• Executive Intelligence: Dr Demartini advises us on how to deal with the fear of change in the work place. Nothing stays the same. Our environment is constantly changing, but how youyou value your job can keep you energised and resilient. According to Dr Demartini: "When you're doing something you love, your job becomes meaningful. You don't go to work to earn a salary."

For these articles and more, get your May issue of Destiny magazine now on shelf. You can also subscribe to the magazine at: www.destinyconnect.com.