24.com and their media solutions division, The SpaceStation, have announced that they have partnered with global video supplier, Oovvuu. "Oovvuu's mission is to embed a relevant, trustworthy, broadcast quality video in every article and on every device," says Ricky Sutton, Oovvuu founder and CEO. This is made possible by using a combination of machine learning, artificial intelligence and the cloud to match videos with breaking news and other content genres like sport, lifestyle, finance etc in real time.
This partnership has given 24.com access to high-quality video from over 70 highly trusted global broadcasters like Bloomberg, BBC, Reuters and itv studios to embed in relevant articles across News24 and the other sites in the 24.com network, in less than a second.
Says TinaShe Makwande, News24 publisher: “Delivering high quality, relevant video content creates higher customer engagement which results in visitors staying on the site for longer. As a result, this higher engagement translates to higher revenue returns from advertising. Our advertising partners awareness of and demand for brand-safe environments has created a need for a trusted, global video resource that can operate at scale. Oovvuu ticks all these boxes. We are seeing a 92% viewability on our pre rolls on the video supplied by Ooovvu.”
Ricky Sutton, founder of Oovvuu, presenting at the recent 24.com and SpaceStation video launch event held at the Radisson Red in Cape Town.
The SpaceStation offers a wide range of digital marketing solutions including native advertising, video, mobile, programmatic, social, app, DMP and content marketing. Part of 24.com and the Media24 Group, The SpaceStation is Naspers' lead digital media sales house in Sub-Saharan Africa.
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