The Browns Plumtree Project aims to provide fruit bearing trees to communities in need. Every time one of Browns' clients purchases an item of jewellery from their private collection, Browns purchases and plants a tree on their behalf. Browns specifically chose fruit trees as they wanted beneficiaries to have the opportunity to experience the wonder of nature's cycles directly and to enjoy a tangible sweet result.
"We are passionate about looking after the environment and giving back to the community," says Eliza Clark, Browns spokesperson. "The Plumtree Project is a great initiative because it also allows our clients to be involved as each tree is planted on behalf of a Browns client. Planting fruit trees is a great opportunity for children to see nature at its best - how a tree grows from a sapling into something beautiful attracting bees, birds and providing fruit and shade."
Browns will plant these latest trees through FTFA's Trees for Homes programme, a highly successful public greening initiative that addresses climate change whilst improving quality of life in areas which have been traditionally disadvantaged.
The latest Browns trees will sequestrate approximately 111 tons of carbon dioxide from the atmosphere and they will assist in developing a green city with 7.5ha of urban forest being created. The award winning Trees for Homes initiative confers many other benefits for both residents and environments, such as contributing to a better quality of life, cleaner air, less noise, more biodiversity, enhanced water and improving the value of the houses.
"I commend Browns for their continued support in changing lives and landscapes and proactively addressing the scourge of climate change. They are setting a good example for other companies and showing that there are creative ways to link precious products to poor communities," Tinashe Mutoredzanwa, FTFA programme and carbon manager, said.
