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Exhibitions & Events company news

Stimorol Infinity takes spooning to world record levels

Stimorol Infinity is pushing the boundaries at this year's Plett Rage, by successfully attempting to break a Guinness World Record for the most people spooning at one time.
Yes, we said spooning. On Wednesday (4th Dec 2012) at the 'Neverlasting Festival - brought to you by Stimorol Infinity', 682 Ragers took a break from partying and dancing to help the gum that goes on and on build a train of 'spooners'. The current world record stood at 529 people.

Stimorol Infinity takes spooning to world record levels - Mondelez South Africa
The idea of the group spooning event was to celebrate the Neverlasting Festival's second day's theme of Love, which unlike Stimorol Infinity, can sometimes fizzle out. Ragers, keen for something new and exciting, got into the action cuddling fellow Ragers in a long, consistent spooning train. 682 spooning Ragers were captured on film, by the AFDA film crew from Cape Town, and all that remains is to submit the documentation for final validation by the Guinness World Record agency.

Stimorol Infinity takes spooning to world record levels - Mondelez South Africa
The Stimorol Infinity Neverlasting Festival which is executed by Stretch, a Cape Town based experiential agency, is Plett Rage's first three-day festival, bringing hundreds of keen Ragers huge local acts at the amazing lagoon location, the Forever Campsite. Because nothing lasts as long as Stimorol Infinity, the Neverlasting Festival celebrated three Neverlasting themes of Luck, Love and Life, with tons of crazy and absurd activities for Ragers to get involved in - World Record attempts just being one of them.

Stimorol Infinity takes spooning to world record levels - Mondelez South Africa


Mondelez South Africa's press office

Mondelez South Africa
Mondelez South Africa
Mondelez South Africa is the largest confectionery business in South Africa, enjoying market leadership in the chocolate, chewing gum and bubble gum categories. The company's portfolio includes some of the largest snacking brands in the world, such as Cadbury Dairy Milk, Jacobs coffee, Halls, Oreo and Stimorol gum.
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