The orphanage is an important part of the community around the city, caring for 136 displaced children, ranging from newborns to 16 year olds. The profits from the Re-Cut Project will help to fund recreational activities, meals, and medical care for these children.
The Re-Cut Project footwear is produced using leftover denim test panels. The panels are cut from finished jeans and used by the factory to test the fabric's colour and shrinkage. Instead of these scraps going to waste, the company is using them to create the shoe upper.
PumaVision program manager, Justin DeKoszmovszky said, "The company is dedicated to creating products that work towards the closed loop model and have a lower impact on the environment. Initiatives such as the Re-Cut Project are a demonstration of how this can be achieved whilst benefiting a local community."
The new line is available to purchase now online at www.puma.com and in select retail locations worldwide. For more information, go to www.puma.com/cleverworld.
