Student Brands: expanding its reach

While School Media monitors, controls and distributes print at prime locations within schools, and Happy Go Social develops and maintains a Mxit-based school application, Student Brands brings a wealth of marketing expertise to the partnership in both the print and digital arenas. "We are constantly on the lookout for new opportunities and this partnership is no exception," says Managing Director, Daryl Bartkunsky, explaining that this latest initiative will allow the company to effectively target school going students between the ages of 16 and 18, as well as its current market of university students between the ages of 18 and 25.

A strategic move on multiple fronts, the partnership not only provides Student Brands with additional channels through which to reach its market base, but further exposes potential future clients to the brands it manages from a younger age. "It provides us with a platform to speak to school learners in a way that might otherwise not have been possible," maintains Bartkunsky, "and most importantly it provides us with an offering that our competitors don't possess."

With its endeavour to continually expand and enhance its offering, we can expect to see many more innovative initiatives of a similar nature from Student Brands. For now Bartkunsky is confident that the company's partnership with School Media and Happy Go Social enables it to do what it does best as part of a creative enterprise that allows its partners to also do what they do best.