2012 Coolest Brands announced at Sunday Times Generation Next Awards

Picture by Times Live

With entertainment provided by Liquideep (Coolest Local Music Star), and the gorgeous Bonang Matheba as MC, the evening got to an amazing start, as the ceremony got underway.


Big winners of the evening included BlackBerry (Coolest Brand Overall, Coolest Cellphone, Coolest Hi-tech Gadget), BMW (Coolest Motor Vehicle, Coolest Corporate Citizen), Nike (Coolest Fashion and/or Accessory Store and Coolest Sport Store, Coolest Brand Slogan), DStv's Trace (Coolest TV Music Channel, Coolest TV Channel) and Trevor Noah in the personality brands category (Coolest Local Comedian, Coolest Local Celebrity, Coolest Local Male Screen Star).

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The Sunday Times Generation Next Survey polled 6 060 urban and peri-urban youths aged 8-22 across seven South African provinces in 2012.

HDI Youth Marketeers MD Jason Levin says, "The study is now eight years old, and it's amazing to see the gravitas it has built up over that time. From a humble beginning where we were trying to fill a research gap, Generation Next has now built serious industry interest, and has become the de facto standard in youth consumer behaviour understanding. So, yes, we are very proud of it, and grateful to our partners who help us keep driving it from strength to strength."

The full list of winners' graphs can be found on www.hdiyouth.com, and pictures from the event can be seen by clicking here: http://pushprint.co.za/gallery/events/gen-nex-awards.

The Generation Next 2012 report package is available for purchase, and can be customised for your industry and brand.

For more details: Call Jess or Amy on 011 706 6016 or email /.