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Youth Marketing Articles

Dare magazine offers advertisers niche youth targeting
Issued by: The Publishing Partnership

Dare magazine is fashion retailer LEGIT's quarterly publication which was launched in August of 2007 by leading Cape-based publishing company, The Publishing Partnership. It offers a previously untapped market of up-and-coming, savvy, young account holders between the ages of 18 and 23, relevant information and tips on fashion, relationships, money and technology.

Dare magazine understands its readers, their pressures and aspirations, and provides relevant content that speaks their language and drives their achievement and success.

The magazine is distributed directly to this frequent Legit shopper, who is vibrant, trendy, career driven and hungry for information on ways to become more comfortable with herself - both emotionally and in her own personal style.

The precise targeting of the publication together with its impressive reach of 63,000, provides brand partners (Legit Stores and MTN) along with the advertisers, with an inside track to an increasingly important market segment.


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For all advertising queries, please contact Leigh O'Kennedy at 021 488 5925 or alternatively send an email to leigh@tppsa.co.za.


Visit our PRESS OFFICE:

The Publishing Partnership offers a broad range of media products, from customer publications and books to consumer research and websites. We also have a highly experienced research department. As the pre-eminent retail contract publisher in South Africa, printing over 24 million magazines annually, we have made reaching your customer the cornerstone of our business.- more....

[26 Feb 2008 16:03]


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