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Marketing to kids, tweens and teens seminar

Key insights on growing your brand to the kid, tween and teen market
Attend this exciting one-day event, taking place on Thursday, 14 August 2014 and get key insights to better understand kids, tweens and teens and how to actively engage with this market, while growing your brand!

Kids and teens are powerful consumers: They influence what their parents buy and are the adult consumers of the future. Marketers and advertisers not only need to understand what makes them "tick", but also how to grab their attention without alienating their parents as well as communicate and engage with them in an ethical way.

This event will help you and your organisation tap into this important market as well as understand consumer behavior and how to influence buying decisions.

Why you should invest time to attend:

  • Get the latest information on kids' trends, attitudes and lifestyles and what they mean for your brand
  • Hear how experienced kids marketers have achieved success
  • Understand the "mom consumer" and how to market to this gatekeeper
  • Leave with the knowledge of "how kids think" and innovative new ways to communicate to them
  • Learn how you can successfully engage with kids and their gatekeepers in schools
  • Be inspired by new ideas and creative solutions
  • Network and build professional relationships

Using the power of animation to maximise the impact of marketing to kids and teens

Deirdre King, Head of Marketing, The Walt Disney Company Africa

Marketing to the Millennial Moms: How to unlock this new target market

Mike Saunders, CEO, Digitlab

Unlock your mobile potential: Social, integrated and engaging with teens

Bradley Maseko, Founder, Brand Youth Insights

Parents, education and learners - The cornerstones of successful schools marketing

Michele Thackwray , Executive Director, Minanawe Marketing

Key trends for marketing to kids and teens in 2014 and beyond

Jason Levin, MD, HDI Youth Marketeers

View the brochure

  • Advertising executives
  • Market researchers
  • Marketing managers
  • Product managers
  • Brand managers
R4,750.00 (incl. VAT)
The above registration fee includes VAT, refreshments, lunch, parking and seminar material.


Please contact Magdeline Matlatse on + 27 11 706 6009 or

Posted on 9 Jul 2014 11:26

Knowledge Resources' press office