Trevor Ormerod, General Manager: Group Sales for Times Media says, "This year we've reached an incredible milestone marking a decade of the annual Generation Next Awards, an event that we are proud to say has established a strong presence amongst the youth, marketers and brands in South Africa today."
The Generation Next Survey, conducted by HDI Youth Marketeers
, spans 72 categories that analyse the influence of products and people in the lives of South Africa's youth and what they consider to be cool.
"That we are now on year 10 of the survey feels crazy, but amazing! It has grown so much in that time, from an initial sample of less than 2,000 to over 5,500 now. And while changes are always fun to see, it's also great to see some winners like Coca-Cola, Vodacom and Doritos who have scooped gold for a decade," says Jason Levin, MD of HDI.
This year the coveted Coolest Brand Overall for 2014 was awarded to BMW.
Youth performing on stage with band member, J Something from MiCasaclick to enlarge
Youth performing on stage with band member, J Something from MiCasa - 2014's Coolest Music Starsclick to enlarge
YouTube sensation Caspar Lee
presented the Coolest Cell Phone
award to Apple iPhone trumping Blackberry
's successful three year reign. Identity
took first place for Coolest South African Fashion Brand. Metro FM
won Coolest Radio Station
for the second year running and Pick 'n Pay
overtook Woolworths Food
this year earning first place in the Coolest Local Grocery Store
New-comer Monster Energy
claimed first place for Coolest Energy Product/Drink
Double wins include Samsung
(Coolest Computer Brand & Coolest Hi-Tech Gadget
for its Galaxy Tablet), Trace
(Coolest TV Channel & Coolest TV Music Channel
) and Sun City
(Coolest Holiday Destination & Coolest Local Entertainment Destination
won first prize for Coolest Community Programme
beating KFC's Add Hope
in second place and new comer, Khumul'ekhaya
made its debut in third.
Repeat winners in the brand categories and favourites amongst the youth include SAA
(Coolest Domestic Airlines
), Protea Hotels
(Coolest Hotel Group
(Coolest Telecomms Provider
(Coolest Motor Vehicle
(Coolest Petrol Station
(Coolest Fast Food Place
(Coolest Eat Out Place
) and Coca Cola
(Coolest Cold Drink
South African TV presenter, Minnie Dlamini
, was voted Coolest Local Female TV Star
for the second year running while Trevor Noah
scooped the top spot for both Coolest Local Male TV Star
and Coolest Local Celebrity
South African swimming champion, Chad Le Clos
was voted Coolest Local Sportsman
and Natalie du Toit
won Coolest Local Sportswoman
for the fourth consecutive year since the category's inception in 2011.
Omerod concludes that, "The Sunday Times
Generation Next Awards has grown exponentially over the years. Our sponsors have played an integral role in building this influential platform that has helped empower the youth by giving them a voice. Thank you to Waltons for coming on board this year as we look forward to celebrating another year of the Awards with you."
The Generation Next Survey was conducted across seven regions including Eastern Cape, Free Sate, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape.
For a complete list of category winners and survey methodology, please visit: www.TMAdRoom.co.za