Butchers are judged according to three categories namely:
Once the votes are tallied, butcheries will be shortlisted according to the number of votes received in each respective category. The shortlisted finalists will be visited anonymously and independent evaluations by an Industry evaluator against a 212-point checklist will be conducted.
Each national category winner will be awarded a first prize of a platinum trophy and R20 000. A second prize of a gold trophy and R10 000 will also be awarded. There will be a platinum and gold award winner chosen in each of the nine provinces. Winners will be announced at an awards function early next year.
The consumer who nominates a national winning butchery could also win a R1500 hamper of South African beef. SMS nomination entries to 34194 of a favourite butchery's name, suburb and town are charged at R1.00.