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Sunday night Loeries winners

Tonight, Sunday, 27 July 2008 at the 30th anniversary of the Loerie Awards in Margate, a total of 112 Loeries were handed out, of which only two were Grands Prix: King James in TV & Cinema Commercials for Alan Gray ‘Beautiful', and Net#work BBDO and Gloo Digital Design in Experiential Digital Mixed-Media Campaign for ‘Youngblood5'.
click to enlarge
The Young Creatives Award, launched last year, went to Darren Cronje from Net#work BBDO and Simone Rosum from Joe Public. Cronje and Rosum each received a Gold Loerie and an all-expenses-paid trip to any one of the following award shows: The One Show in New York City, the Clio Awards in Miami, the Cannes Advertising Festival in France or the D&AD in London. Additionally, each winner receives an A5 Intuos Special Edition tablet supplied by Wacom.

Tonight's ceremony was hosted by the SABC.

Update Tuesday, 29 July 2008: Please note that we incorrectly reported that the GrandPrix for Net#work BBDO and Gloo Digital Design's ‘Youngblood5' was the first for the Digital category. It was in fact Tinderbox Interactive Cape Town for its self-promotional piece titled 'thinking multimedia' in 1998, based on information supplied from The Loerie Awards. It is, however, the first Digital Grand Prix awarded since the formation of the Loerie Awards as an independent association in 2005.

Full list of Sunday night winners


AwardCategoryCategoryCountryClientAd TitleCompanyProduct
Grand PrixAdvertisingTV & Cinema CommercialsSouth AfricaAllan Gray LimitedBeautifulKing JamesAllan Gray Investment Company
GoldAdvertisingTV & Cinema CommercialsSouth AfricaVodacomDictator, Compass, First Lady, Hit SendDraftfcb JohannesburgBrand
SilverAdvertisingTV & Cinema CommercialsSouth AfricaCape Union Mart"Cub"King James JohannesburgCape Union Mart Store Card
SilverAdvertisingTV & Cinema CommercialsSouth Africakulula.com and South African TourismAmerican, Japanese, SwedeKing Jameskulula.com and South African Tourism
SilverAdvertisingTV & Cinema CommercialsSouth AfricaSABC / GOOD HOPE FMBeach, Limo, PhoneBBDO CAPE TOWNKINKY AFRO CD VOL.1
SilverAdvertisingTV & Cinema CommercialsSouth AfricaTrees For AfricaPrinterLowe BullA Non- profit Organisation that promotes sustainable environmental Activities
SilverAdvertisingTV & Cinema CommercialsSouth AfricaUnilever - Robertsons SpicesCreating The Mood, Baby-making weatherDDB South AfricaRobertsons Spices
SilverAdvertisingTV & Cinema CommercialsSouth AfricaVolkswagen SADreamOgilvy South AfricaGTI
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaAUDI SAFANSOgilvy South AfricaAUDI S5
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaAVISLOST LUGGAGEOgilvy South AfricaCAR RENTAL
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaCell CTami Chambers Turns The PageNet#Work BBDOCorporate
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaEnergizerScary Things Happen in the Dark - GrannyDDB South AfricaER Lantern
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaENTYCE BEVERAGESSHLURPFOXP2FRISCO COFFEE
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaHARLEY DAVIDSONLIFTOgilvy South AfricaHARLEY DAVIDSON COLOGNE
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaMc CainThe TV Ad with Goodness InNet#Work BBDOReal Oven Baked Chips
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaMTNCommunity TableMetropolitanRepublic / The Jupiter Drawing Room (South Africa)BRAND
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaNando'sVernon, The Double Thigh is KwaaiBlack River F.C.The New Double Thigh
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaSasol LtdQuestionsThe Jupiter Drawing Room (South Africa)Corporate
BronzeAdvertisingTV & Cinema CommercialsUnited Arab EmiratesShowtimeeyesLeo Burnett DubaiTv channel
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaSouth African AirwaysSpeed DatingThe Jupiter Drawing Room (South Africa)Domestic Frequency
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaSoweto Rugby ClubPracticeIreland/DavenportMembership Drive
BronzeAdvertisingTV & Cinema CommercialsSouth AfricaThe South African Post OfficeFather ChristmasSaatchi & Saatchi South AfricaThe South African Post Office
Craft GoldAdvertisingTV & Cinema Crafts - Art DirectionSouth AfricaSasol LtdQuestionsThe Jupiter Drawing Room (South Africa)Corporate
Craft CertificateAdvertisingTV & Cinema Crafts - Art DirectionSouth AfricaAllan Gray LimitedBeautifulKing JamesAllan Gray Investment Company
Craft CertificateAdvertisingTV & Cinema Crafts - Art DirectionSouth AfricaCipla"Life Lost"Egg FilmsCipla
Craft CertificateAdvertisingTV & Cinema Crafts - Art DirectionSouth AfricaVodacomWe've Been Having ItVelocity FilmsVodacom
Craft CertificateAdvertisingTV & Cinema Crafts - Animation & Special Visual EffectsSouth AfricaParlotonesIll Be ThereBlackGingerParlotones - Music Vidoe
Craft CertificateAdvertisingTV & Cinema Crafts - Animation & Special Visual EffectsSouth AfricaSasol LtdQuestionsThe Jupiter Drawing Room (South Africa)Corporate
Craft GoldAdvertisingTV & Cinema Crafts - CinematographySouth AfricaAllan GrayBeautifulVelocity FilmsAllan Gray
Craft CertificateAdvertisingTV & Cinema Crafts - CinematographySouth AfricaMTNCommunity TableMetropolitanRepublic / The Jupiter Drawing Room (South Africa)BRAND
Craft GoldAdvertisingTV & Cinema Crafts - DirectionSouth AfricaAllan GrayBeautifulVelocity FilmsAllan Gray
Craft CertificateAdvertisingTV & Cinema Crafts - DirectionSouth AfricaMTNCommunity TableMetropolitanRepublic / The Jupiter Drawing Room (South Africa)BRAND
Craft CertificateAdvertisingTV & Cinema Crafts - DirectionSouth AfricaVolkswagenDreamVelocity FilmsVolkswagen GTI
Craft CertificateAdvertisingTV & Cinema Crafts - EditingSouth AfricaAllan GrayBeautifulVelocity FilmsAllan Gray
Craft CertificateAdvertisingTV & Cinema Crafts - EditingSouth AfricaMTNCommunity TableMetropolitanRepublic / The Jupiter Drawing Room (South Africa)BRAND
Craft CertificateAdvertisingTV & Cinema Crafts - Music & Sound DesignSouth AfricaBMW'Test Pilot'Egg FilmsBMW M3
GoldAdvertisingRadio CommercialsSouth AfricaENTYCE BEVERAGESMachnie Gun, Darkness, RacistFOXP2FRISCO COFFEES
GoldAdvertisingRadio CommercialsSouth AfricaVodacomDrop It, UmbrellaDraftfcb JohannesburgPassport
SilverAdvertisingRadio CommercialsSouth AfricaInteractive AfricaRecycled Radio AdThe Jupiter Drawing Room South AfricaDesign Indaba 11
SilverAdvertisingRadio CommercialsSouth AfricaNATIONAL GEOGRAPHIC KIDSPac Man, Tekken, Space InvadersFOXP2NATIONAL GEOGRAPHIC KIDS MAGAZINE
SilverAdvertisingRadio CommercialsSouth AfricaShark LifeShark attackGrey South AfricaShark Life
SilverAdvertisingRadio CommercialsSouth AfricaToyota"Chase"Draftfcb JohannesburgCorolla Diesel
SilverAdvertisingRadio CommercialsSouth AfricaUNICEFToon Mouse, Toon Dog, Toon BunnyOgilvy South AfricaUNICEF
BronzeAdvertisingRadio CommercialsSouth AfricaCar MagazineLesbiansOgilvy South AfricaCar Magazine March 2008 Issue
BronzeAdvertisingRadio CommercialsSouth AfricaDSTVCROSSING OVEROgilvy South AfricaCorporate
BronzeAdvertisingRadio CommercialsSouth AfricaExclusive BooksWordsOgilvy South AfricaErotic Book Sale
BronzeAdvertisingRadio CommercialsSouth AfricaMARSHALL MUSIC"DEATH METAL"BBDO CAPE TOWNMARSHALL MUSIC
BronzeAdvertisingRadio CommercialsSouth AfricaNampakJack, Red Riding Hood, Hansel and GretelGrey South AfricaCuddlers Nappies
BronzeAdvertisingRadio CommercialsSouth AfricaRussian Bear VodkaPrison, Inflation, May Day, Chest Freezer, April Fools, Game ShowLowebull (Cape)Russian Bear Vodka
BronzeAdvertisingRadio CommercialsSouth AfricaVirgin Atlantic AirlinesMr Worry, Mr Grumple, Mr Grumpy & Mr Miserable, Mr NonsenseNet#Work BBDOUpper Class Suites
BronzeAdvertisingRadio CommercialsSouth AfricaVodacomHiccup Boy, Surprise GeneDraftfcb JohannesburgYebo4Less
BronzeAdvertisingRadio CommercialsSouth AfricaWordsworth Book StoreMosesSaatchi & Saatchi South AfricaWordsworth Book Store
Craft CertificateAdvertisingRadio Crafts - DirectionSouth AfricaMARSHALL MUSIC"DEATH METAL"BBDO CAPE TOWNMARSHALL MUSIC
Craft CertificateAdvertisingRadio Crafts - Music & Sound DesignSouth AfricaInteractive AfricaRecycled Radio AdThe Jupiter Drawing Room South AfricaDesign Indaba 11
Craft CertificateAdvertisingRadio Crafts - Music & Sound DesignSouth AfricaNATIONAL GEOGRAPHIC KIDSPac Man, Tekken, Space InvadersFOXP2NATIONAL GEOGRAPHIC KIDS MAGAZINE
Craft CertificateAdvertisingRadio Crafts - WritingSouth AfricaRussian Bear VodkaChest Freezer, Prison, April FoolsLowebull (Cape)Russian Bear Vodka
SilverAdvertisingOnline AdvertisingSouth AfricaAUDI SASTOPPING POWER - Speed Camera, Cow, ElvisOgilvy South AfricaAUDI S5
BronzeAdvertisingOnline AdvertisingUnited Arab EmiratesEMIRATES TODAYPAGE PUSHTequilaMEDAILY NEWSPAPER
BronzeAdvertisingOnline AdvertisingSouth AfricaGhost Popsfluffy bunnyNetwork BBDO and Gloo Digital Designfluffy bunny
BronzeAdvertisingOnline AdvertisingSouth AfricaVodacom"Granny"Draftfcb Johannesburg3G
SilverAdvertisingAdvertising Mixed-Media CampaignSouth AfricaCape Union Mart"Store card"King James JohannesburgCape Union Mart Store Card
SilverAdvertisingAdvertising Mixed-Media CampaignSouth Africakulula.com and South African TourismKulula South African Tourism CampaignKing Jameskulula.com and South African Tourism
SilverAdvertisingAdvertising Mixed-Media CampaignSouth AfricaNATIONAL GEOGRAPHIC KIDSCOME PLAY IN OUR WORLDFOXP2NATIONAL GEOGRAPHIC KIDS MAGAZINE
SilverAdvertisingAdvertising Mixed-Media CampaignSouth AfricaVirgin Atlantic AirlinesLand HappyNet#Work BBDOUpper Class Suites
BronzeAdvertisingAdvertising Mixed-Media CampaignSouth AfricaEnergizerScary Things Happen in the DarkDDB South AfricaER Lantern
BronzeAdvertisingAdvertising Mixed-Media CampaignSouth AfricaHARLEY DAVIDSONSMELL LIKE A BADASSOgilvy South AfricaHARLEY DAVIDSON COLOGNE
SilverExperientialDirect & Promotional TVSouth AfricaMTNProject Free AdMetropolitanRepublic / The Jupiter Drawing Room (South Africa)Retail offer
BronzeExperientialDirect & Promotional TVSouth AfricaChildlineKings & QueensNet#Work BBDOPSA
BronzeExperientialDirect & Promotional TVSouth AfricaKFCLOVE NOTESOgilvy South AfricaKentucky Dinner
SilverExperientialTV PromosUnited Arab EmiratesMTV ARABIAOud, Belly Dancer, DabkeTBWA\RAAD, DubaiMTV ARABIA
GoldExperientialDigital - WebsiteSouth AfricaJoe Publicwho is Joe?Gloo Digital Design and Joe Publicwho is Joe?
BronzeExperientialDigital - WebsiteSouth AfricaCowshed ProductionsCowHellocomputerCowshed Productions
BronzeExperientialDigital - WebsiteSouth AfricaSpierSpier SustainabilityHellocomputerSpier Sustainability Report
GoldExperientialDigital - MicrositeSouth AfricaAudiThe Audi A5 MicrositeOgilvy South AfricaAudi A5
GoldExperientialDigital - MicrositeSouth AfricaCell CHummervilleProximity #TTP and Gloo Digital DesignHummerville
SilverExperientialDigital - MicrositeSouth AfricaSABC 5FM RadioYoungblood5Gloo Digital Design & Net#work BBDOYoungblood5
BronzeExperientialDigital - EmailSouth AfricaSABC 5FM RadiouniteNet#work BBDO and Gloo Digital Designunite
BronzeExperientialDigital - EmailSouth AfricaVirgin Moneyhidden benefitsGloo Digital Design and Black River FChidden benefits
BronzeExperientialDigital - MobileSouth AfricaCell Cautomated phone callProximity #TTP and Gloo Digital Designautomated phone call
BronzeExperientialDigital - MobileSouth AfricaSABC 5FM Radiocellhone moviesNet#work BBDO and Gloo Digital Designcellhone movies
BronzeExperientialDigital - ViralSouth AfricaM NETCLIFF JENNINGSOgilvy South AfricaIDOLS
BronzeExperientialDigital - ViralSouth AfricaPlay UKNaughty vs NiceHellocomputerPlay UK Naughty vs Nice
SilverExperientialDigital - ApplicationsSouth AfricaHansaHansa Expression SessionPixel ProjectHansa Expression Session
BronzeExperientialDigital - ApplicationsSouth AfricaJoe Publicconnected to the peopleGloo Digital Design and Joe Publicconnected to the people
BronzeExperientialDigital - ApplicationsSouth AfricaSABCThe OB ExperienceDraftfcb JohannesburgSABC RAdio Sales
Grand PrixExperientialDigital Mixed-Media CampaignSouth AfricaSABC 5FM RadioYoungblood5 campaignNet#work BBDO and Gloo Digital DesignYoungblood5 campaign
SilverExperientialDigital Mixed-Media CampaignSouth AfricaCell CHummerville campaignProximity #TTP and Gloo Digital DesignHummerville campaign
BronzeExperientialDigital Mixed-Media CampaignSouth AfricaJoe Publicwho is Joe ? campaignGloo Digital Design and Joe Publicwho is Joe ? campaign
BronzeExperientialDigital Mixed-Media CampaignSouth AfricaToyotaAuris CityDraftfcb JohannesburgAuris
Craft CertificateExperientialDigital CraftsSouth AfricaCell CHummervilleProximity #TTP and Gloo Digital DesignHummerville
Craft CertificateExperientialDigital CraftsSouth AfricaSABC 5FM RadioYoungblood5Net#work BBDO and Gloo Digital DesignYoungblood5
GoldExperientialNon-broadcast video & filmSouth AfricaLiberty LifeTimelineMetropolitanRepublicLiberty Life
SilverExperientialNon-broadcast video & filmSouth AfricaOperation SmileSmileSaatchi & Saatchi South AfricaOperation Smile
BronzeExperientialNon-broadcast video & filmSouth AfricaGirls & Boys TownHeadlinesThe Jupiter Drawing Room (South Africa)50th Anniversary
BronzeExperientialNon-broadcast video & filmSouth AfricaThe Department of HealthThe Red Ribbon RaceTBWA\Hunt\Lascaris - Johannesburg (Pty) LtdKhomanani
SilverExperientialLive eventsSouth AfricaDistell SavannaWedge OffDraftfcb Cape TownSavanna Dry
BronzeExperientialLive eventsSouth AfricaBiblioteqDotmatic 5000Biblioteqcreative bookshop
BronzeExperientialLive eventsSouth AfricaNikeNike Dunks launchMick&NickDunks
Craft CertificateExperientialCrafts - AnimationSouth AfricaSABC MobileMZUZU 60Masters & Savant WorldwideMZUZU 60
Craft GoldExperientialCrafts - EditingSouth AfricaMTNSNAPSHOTSMetropolitanRepublic / The Jupiter Drawing Room (South Africa)Retail offer
Craft CertificateExperientialMusic & Sound DesignSouth AfricaNet#Work BBDORaj ThrillerNet#Work BBDOMusic Video
GoldExperientialMixed-Media CampaignSouth AfricaMTNProject Free AdMetropolitanRepublic / The Jupiter Drawing Room (South Africa)Retail offer
SilverExperientialMixed-Media CampaignSouth AfricaM NETCLIFF JENNINGSOgilvy South AfricaIDOLS
BronzeExperientialMixed-Media CampaignSouth Africa5men3missing5men3missingThe dolphinarium5men3missing
BronzeExperientialMixed-Media CampaignSouth AfricaDStvSERIAL KILLERSOgilvy South AfricaCRIME & INVESTIGATION NETWORK
SilverIntegrated CampaignThrough the line communicationSouth AfricaInteractive AfricaCreativity CanThe Jupiter Drawing Room South AfricaDesign Indaba 11
SilverIntegrated CampaignThrough the line communicationSouth AfricaSABC / GOOD HOPE FM"KINKY AFRO CD VOL. 1"BBDO CAPE TOWNKINKY AFRO
BronzeIntegrated CampaignThrough the line communicationSouth AfricaM NETCLIFF JENNINGSOgilvy South AfricaIDOLS
BronzeIntegrated CampaignThrough the line communicationSouth AfricaMc CainThe campaign with goodness inNet#Work BBDOReal Oven Baked Chips
BronzeIntegrated CampaignThrough the line communicationSouth AfricaRussian Bear VodkaThe Fun Side Of RussiaLowe Bull (Cape)Russian Bear Vodka
BronzeIntegrated CampaignThrough the line communicationSouth AfricaSouth African Broadcast CorporationYoung Blood 5Net#Work BBDO5FM
BronzeIntegrated CampaignThrough the line communicationSouth AfricaWorld Wildlife Fund for NatureBe the HeroOgilvy South AfricaWWF

Record number of entries


The year 2008 saw a record number of entries into the Loeries, judged by a panel of local and international experts in their creative fields. A total of 284 awards were handed out over both nights, with the winners being broken down as follows:

AllStudentProfessional
Entries33734972876
Prof non-craft entries 2055
Prof craft entries 821
Finalists1055118937
Grand Prix404
Gold23419
Silver761165
Bronze14023117
Craft Gold11110
Craft Certificate30327

Major sponsors were SABC, Media 24, Zulu Kingdom and South Coast Tourism. Additional sponsors were Brandhouse, Aon-Shield, Lithotech, 24.com, Online Publishers Association, Design Indaba, Lightworks, Gauteng Film Commission and Sappi.

Official suppliers were Mango Airlines, Hetzner, Net#work BBDO, Six Million Dollar Media, Orchestra Blue, Sonovision Studios, Gallo Images, gloo design agency, Paygate, Ornico Group, Hibiscus Coast Municipality, Rocketseed, David Prior Photography, Newsclip, Lifesense Financial Services, Tempest Sixt Car Hire, Velocity Films, and Wacom.

Event production partners were Gearhouse, H-Factor Event Agency, Wozani Africa Event Agency, Leg Studios, Havaseat, LED Vision, juju, Wicked Pixels, Be PhatMotel, Visionation & Screencom, Condor Cape, Media Film Service, Waterfront Studios, Annie's Wardrobe, MXFX, Liquid Chefs and Lounge Around.

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Comment
juice
mind boggling-
Ok.
Posted on 28 Jul 2008 00:37
Anonymous
Not the first Digital Grand Prix...-
tinderbox won the first one in 1998
Posted on 28 Jul 2008 09:41
madman
well...-
With 2 Gloo people on the judging panel why doesn't this surprise me.
Posted on 28 Jul 2008 10:05
Chris Charles
Concur-
I congratulate Gloo, but I do remember receiving the first one awarded. It's a great feeling. (Maybe the category requirements have changed?) Regards Chris Charles (Founder and ex Studio Boss - tinderbox interactive)
Posted on 28 Jul 2008 15:57
CraniumJack
tinderbox ct claimed first Digital Grand Prix for self promotional piece in 1998-
remember the date: 27 July 2008 - because that's the day that Net#work BBDO / Gloo broke the 10 year digital drought. and i think it's fantastic news for all! but i do recall the first Digital Grand Prix being awarded to tinderbox cape town for a self promotional piece titled 'thinking multimedia' in 1998. i congratulate Pete Case and his team for an outstanding achievement. well done.
Posted on 29 Jul 2008 09:30

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