ITV plc, a leading UK media company, depends on email for fast, efficient business communications, but this vital communication corridor had been subjected to ever-increasing amounts of junk email. Each month the company's IT resources were taxed by growing quantities of spam email.
The problem hit an all-time high with a massive 30,565,848 incoming spam messages. The company sought a solution capable of effectively protecting its 6000 users from millions of spam emails, without running the risk that legitimate emails would be mistakenly blocked (false positives). The challenge was therefore to filter huge quantities of spam and ensure smooth delivery of legitimate business communication.
To meet this challenge, ITV selected Commtouch Anti-Spam for "Strict IT Security".
"A strict approach to IT security means implementing the most advanced technology that appropriately solves a business issue," ITV's Chief Technology Officer Gareth Wright said, as he explained why he selected Commtouch for their anti-spam solution. ITV sought a solution capable of the highest spam blocking rates, without sacrificing legitimate emails that might be mistakenly blocked by an over-zealous anti-spam engine.
"Commtouch's anti-spam solution delivers real-time protection without depending on fickle content filters or heuristics," commented Wright.
"Spammers are unable to penetrate by randomly varying keyword combinations, or using new image based techniques. Commtouch's RPD technology is very good at recognising legitimate emails, so we are confident that we are receiving all of our business-related email," added Wright.
Future-Proof Solution Spam changes and grows so quickly that a solution that works well today won't necessarily be effective in the future. "One of the key benefits of Commtouch is that it is immune to spammers' changing tactics," Wright said. "We are confident that Commtouch's RPD technology will continue to effectively combat spam in the future."
The core benefits of the Commtouch anti-spam solution to ITV are: increased productivity - ITV employees can focus on their business, rather than deleting unwanted messages, Increased Security - fewer malicious email messages penetrate to the users' desktops and Reduced IT Overhead - fewer IT support calls regarding spam overload and less email storage space necessary. The third party solutions supported by Commtouch anti-spam at ITV are Microsoft Exchange and Outlook 2007.
ITV - The Organisation ITV plc is a leading UK media company, owning all of the regional Channel 3 licenses in England and Wales, which together account for over 90% of ITV1 advertising revenues. ITV's production arm comprises the largest commercial television production company in the UK and one of Europe's largest program distributors. ITV owns the market leading cinema screen advertising businesses in the UK and Republic of Ireland and has similar joint ventures in continental Europe and the United States. The company has 6000 computer users across the UK.
Commtouch Commtouch Software Ltd. (NASDAQ: CTCH) is a global developer and provider of proprietary anti-spam, Zero-Hour virus protection and IP Reputation solutions. Using core technologies including RPD (Recurrent Pattern DetectionT), the Commtouch Detection Center analyzes billions of email messages per month to identify new spam and malware outbreaks within minutes of their introduction into the Internet.
For more information on Commtouch anti-spam, please contact:
Maximizer Software is the world's leading provider of affordable and easy-to-use Customer Relationship Management (CRM) software applications.- more....
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