4Life launches first SA ‘Life Stage Rewards Program'

How insightful, and so true!

We all experience many of the same things: planning a wedding, starting a family, buying and selling homes, sending our children to school, balancing work and family, dealing with relationships, planning holidays and for retirement...

It is also a known fact that important life events such as leaving school, starting university or a first job, getting married, having a family, sending a child to school, buying a home, retiring and many more, drive people to look for information, as well as solutions that help save them time and money.

4Life is a unique Life Stage Rewards Program aimed at providing the South African consumer with one membership program, for life. The Program aims to be an invaluable friend throughout each memorable chapter of life, providing access to a host of valuable information, planning tools, voluntary benefits and rewards, to help you, whatever stage of life you're in!

International research shows that brands can benefit a great deal from interaction with consumers at the time of memorable life events, as they offer a significant opportunity to build enduring one-to-one relationships.

The 4Life Life Stage Rewards Program encompasses a series of unique life stage solutions, not riding on any brand promise, but rather on a promise of understanding and meeting members' needs and requirements, as they journey through life.

“One of our core strategies is to develop communities of individuals at particular life stages by partnering with organisations that already have a stronghold in these communities, and then providing these communities with access to reputable and highly relevant advice and information, preferentially priced products and services, and real-life benefits and rewards,” explains Rebecca Eliot, Group CEO of 4Life Programs (Pty) Limited.

The first of the 4Life modules to launch is FamilyLife, a unique and innovative parenting club that provides parents with access to relevant information, products and services, along with preferential benefits and life stage rewards. Some of the benefits include access to a 24-hour Parent Advice Line manned by professional health advisors, a personalised Vaccination Reminder Service, specialised Financial Services products packaged for families, Quarterly Promotional Offers on a range of family-focused products and services, and for members who apply for the 4Life b-Smart Rewards Card, up to 5% cash back on everyday shopping, at thousands of retailers countrywide.

FamilyLife recently launched, in partnership with distribution and media partner Alchemy Publishing (publishers of Your Baby and Baba & Kleuter), with the introduction of the Parenting Club for readers and subscribers of their magazine titles.

“We are thrilled to be a part of FamilyLife in the form of the Parenting Club,” says Your Baby editor, Clare Huisamen. “Because we understand the additional costs babies and children bring to a family, the specifically tailored benefits and rewards that come with being a Parenting Club member, offers real value to our readers and subscribers.”

Other modules of 4Life expected to be released soon include those aimed at school leavers and students starting life, home buyers, sellers and owners, couples planning a wedding or for retirement.

With 4Life's unique life stage and event-focused strategy, highly relevant benefits and rewards, it provides an ideal platform for companies and brands to attract, acquire, retain and grow profitable relationships with audiences with known profiles and requirements.

For more information on the Program or to find out about how your brand can participate, call 011 - 791 5097 or e-mail info@4Life.co.za.

4Life Program (Pty) Ltd, A member of the UCS Group.