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BizTrends 2018

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Manufacturing Indaba 2018

Recession-proofing business using CRM

Despite the pressures of a possible economic recession this year, along with indicators reporting technology spending taking a downturn, the market for Customer Relationship Management (CRM) software is expected to continue steady growth.
One of the reasons for this is that a CRM system can be a valuable tool for companies to leverage to turn the trend. In a recession, CRM can be viewed as a Company Recession Management tool, providing ways for companies to guard against the typical pitfalls of recessionary thinking. In fact, the value of CRM has recently been proven by AMI-Partners, a research firm specialising in market intelligence for small and medium-sized businesses. Their research shows that companies with CRM systems outperform those that don't by over 140% higher revenue per employee. With this level of performance, CRM is clearly a must-have during a recession to get more out of every staff person.

In the following whitepaper Maximizer Software identifies three ways to 'up' the downturn and get a leg-up on competitors with the help of CRM by returning to the customer, automating customer-facing processes and using CRM for cost-effective marketing: Recession-Proofing Whitepaper.

Maximizer Software's press office

Maximizer Software
Maximizer Software Ltd are the leading provider of proven and affordable customer relationship management for sales, marketing and customer service, and being the No 1 player in the Mobile CRM market.