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Special sectionsIn the news | Lunch Bar and SA's Got Talent - an ‘Oviaas' partnership!SABC2's hit new reality talent search, SA's Got Talent, has raised the reality show bar in South Africa - with the support of Cadbury Lunch Bar, the country's best-loved chocolate bar!
So far the show has yielded surprising talent from contestants of all shapes, sizes and ages. “We've had everything from ‘The snake lady' performing an exotic dance with her 20kg python to a man playing his handmade didgeridoo, the talent is only going to get better - and Lunch Bar will be with the contestants every step of the way,” says Middleton. In addition to the on-air support, SABC 2 and Lunch Bar have also launched a “SA's Got Talent” website which allows browsers to watch clips of the auditions, read the judges' blogs, discuss the show and win amazing prizes! Other support includes activations at the auditions, in-store media, billboards, print, bus branding, radio, Facebook and Twitter. Such a comprehensive support plan has ensured phenomenal hype around the show and it is already being rated as South Africa's most exciting reality TV production. SA's Got Talent brought to you by Lunch Bar is broadcast on SABC 2 on Thursdays at 19:30. www.sasgottalent.co.za
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