Chewn your own adventure: Iceland or Las Vegas?

Whether it's off-road driving through ice caverns, skiing and glacial hiking in Iceland or rubbing shoulders with celebs next to the pool at The Bellagio and dinning at the most prestigious restaurants in Vegas - the choice is completely yours.

To enter, simply purchase a Stimorol Air Rush Menthol or Wild Cherry ChewTube - the handy on-the-go 30g Stimorol tube - and sms your name and unique code to 33427. Promotion runs from 1 September to 31 December 2009.

“We are confident that this promotion will attract all those who love the rush of adventure and are not afraid to chew life. The winner will be encouraged to use this opportunity to create their own fun filled adventure by doing the things they have always wanted to do,” says Pride Maunatlala, Stimorol Senior Brand.

Running in conjunction with the on pack promotion, consumers also stand a chance of winning weekly prizes on the Stimorol mobisite and on 5FM. The promotion will also be supported by in-store wobblers and mobiles, a print and online campaign.

“We are so excited to launch the first ever on pack promotion for chewing gum. The Stimorol chewtube is one of our best innovations for the on-the-go gum consumer and as our brand philosophy states: we want consumers to ‘chew life' and celebrate it as an adventurous journey,” concludes Alistair Mokoena Cadbury Marketing Director - Candy & Gum.

So what will it be? The rush of Iceland or the wildness of Las Vegas - go on make your adventure happen.