Joburg.co.za is a dynamic online initiative providing up-to-date information on places to go, people to see and things to do in and around the Gauteng region.
Ken Fargher, technical director of Parity Software explains that Joburg.co.za is a marketing initiative comprising an interactive website including weekly online newsletters developed and managed by Parity Software. Joburg.co.za was launched in February 2005 and has since achieved a subscriber count of over 180 000.
SMS Cellular Services (SCS) has recently partnered with Parity Software to SMS enable the website so that readers can enter into competitions and or charity fundraisers via SMS messaging.
"As an integral part of the SMS messaging process, we make use of SCS to provide us with premium rated short codes that subscribers can SMS. We currently have two numbers that are used alternately on the website," says Fargher.
Rob Airey, managing director of SCS comments, "SMS messaging is emerging as the most cost effective, quickest and easiest form of peer-to-peer mobile communication ever. By making use of a unique five digit code the customer is able to use it for marketing and competition purposes while at the same time familiarising its customer base with the number.
The premium rated short code service is highly effective if the customer wants to launch competitions or hold fundraisers."
Joburg.co.za aims to become the first port of call for Johannesburg residents or visitors when deciding what to do over the weekend. Visitors to the site can read the latest headlines, the weekend's weather, plan a holiday, win a prize by sending an SMS to an advertised number or even find a new restaurant.
"In terms of the Wireless Application Service Provider's Association (WASPA) guidelines, we publish all our prizes and winners of the competitions in our newsletters. We have a different competition every two weeks. We are also planning on making the competitions more interactive.
Joburg.co.za is the most exciting development in on line marketing. The website along with the newsletter and SMS competitions provide the ideal platform from which to market the city of Johannesburg," concludes Fargher.
Visit our PRESS OFFICE: Joburg.co.za Joburg.co.za is a dynamic online initiative providing up-to-date information on places to go, people to see and things to do in the Gauteng region. Comprising both a comprehensive website and weekly online newsletter, Joburg.co.za aims to transform the way Joburgers spend their free time.- more....
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